Lead Marketing Data Analyst

Lead Marketing Data Analyst

This job is no longer open

What’s Bench? Check us out in Medium, Betakit, Financial Post, Perkins + Will, our Instagram, and our Blog.

We acknowledge that Bench headquarters is located on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.

Our mission is to make a profound difference in the quality of life of one million people. From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.

We’re growing fast, and we’re looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it’s like to work at Bench and read more about our business here!

What does the BizOps department look like?

Bench’s Business Operations team designs, configures and builds the systems and processes that enable the rapid scaling of our go-to-market and operational functions.  Being a BizOps analyst supporting the Go-To-Market team means you’ll play an integral role in increasing the efficiency and success of Bench in reaching new clients and generating revenue.  

What does the Lead Marketing Data Analyst look like? 

As the dedicated Lead Marketing Data Analyst on the BizOps team, you’ve done marketing or revenue analytics and are ready to support our most senior go-to-market leaders by consistently providing high impact data driven insights, while helping us improve and maintain the sources of truth for our marketing data.  You’ll support marketing feedback with deeper analyses about channels, campaigns, and client marketing success.  You’ll be a trusted advisor and a key builder in driving the success & growth of a company that's changing what's possible in the industry.

What you’ll get up to:

Being a deeply trusted partner, leader and advisor to the Marketing department

  • Having a strong understanding of our business metrics and how they relate to our top of funnel teams, while providing an informed opinion in strategic decision making 
  • Ensuring that the definitions of metrics related to our lead and client generation are consistent across our current and new reporting
  • Creating business cases and roadmaps in partnership with stakeholders and project managers that improve the state of the go-to-market data ecosystem

Building and maintaining sources of truth that support “self-serve” analytics by our go-to-market business unit owners

  • Transforming data through SQL queries to blend meaningful insights from Heap, Salesforce, Marketo and Bench App data stored in a Redshift data warehouse

Assisting in the adoption of a new attribution framework

  • Clarifying, documenting and enforcing the parameters of our attribution model
  • Acting as a steward for attribution data across the organization

Delivering ad-hoc analysis, recommendations and insights that stakeholders can action

  • Identifying, tackling and reconciling reporting issues in a timely manner
  • Highlighting opportunities to accelerate our go-to-market performance and strategy

Helping to support system improvements by providing marketing analytics context and navigate the downstream impacts of system changes

Coaching and development

  • Work closely with our Data Analytics team, Bizops specialists and Marketing stakeholders to develop a strong understanding of the necessary inputs and impacts within the analytics space

What you need:

  • 5+ years of analytics experience: You should have at least 5 years of marketing analytics experience or equivalent
  • Strong proficiency in sheets/Excel: You should have a full understanding of all major google sheets (or Excel) functionalities. You have the ability to build and maintain streamlined and well-structured dashboards, using multiple live data sources. You will spend a significant portion of time digesting our Google sheets forecasting environment, connecting it to other data sources, and aligning reporting across multiple teams. 
  • Highly experienced in SQL & BI tools: At a minimum, you should be comfortable running simple queries in a Redshift environment. You are also comfortable creating and maintaining robust reporting in BI tools like Tableau
  • Strong analytical skills: You have an analytical mind and are capable of breaking down large problems into smaller ones. You demonstrate a strong handle on logic and structured problem solving. You’ll be responsible for taking high-level broad questions and distilling them into actionable projects.
  • Strong project management skills: You’ll be tackling multiple complex problems at one time; you should have impeccable time management and ruthless prioritization!
  • Communication: A high degree of communication skills is necessary. You’ll be responsible for using multiple methods to communicate results, insights, and future opportunities. Having experience creating decks, project plans, progress updates, and in-person presentations to stakeholders is required. Stakeholders will represent a diverse group of skills and experience, so you’ll need to be highly skilled at crafting communications that ‘fit’ the audience. 
  • Experience with Google Analytics: You are highly knowledgeable about web analytics (strategy, requirements, utm implementation, validation, reporting) specifically with Google Analytics.
  • Experience working with a go-to-market team: It is preferred that you have experience working with go-to-market teams in the past and understand the general processes that are needed to engage our potential customers.

It could be an even better fit if you have:

  • Startup hustle: You are highly motivated, proactive, comfortable with change and ambiguity. You have a humble, team-player attitude and are ready to pitch in wherever you are needed most
  • Experience in a CRM environment: It is preferred that you have some experience with a CRM environment (we use Salesforce). Generating Salesforce reports to automate data-distribution to different analytical environments will allow you to go above and beyond
  • Basic data-warehousing experience using Redshift: Some experience building relational data sources in Redshift & table materialization will allow you to go above and beyond.
  • Not just a data-consumer, rather an active member of the full pipeline: You have experience in being an active member of the full data pipeline. In this role, you will not only consume and analyze data to surface insights but will play an active role in data-collection, overall data strategy, and architecture.

What you'll get:

  • At Bench we share information freely and openly whenever possible. The salary range for this role is $88- $110k per year, depending on experience
  • In addition, we offer an extended benefits package that includes paid vacation, unlimited paid flex days, stock options and full health, dental, and vision. 
  • You’ll get unlimited access to Inkblot Therapy, our virtual counselling service to support mental wellbeing, and Bravely, our confidential, on-demand, 1:1 professional coaching service.
  • Bench has a number of Affinity Groups - groups of people who have shared identities and experiences! The purpose of these groups is to support underrepresented Benchmates and amplify their voices.
  • Bench is moving towards being a fully remote organization and we're in the process of closing our Vancouver HQ. We are looking at alternative solutions to bring teams together for collaboration and connection.
  • We currently focus our hiring efforts in the following provinces: British Columbia, Alberta, Ontario, New Brunswick, and Nova Scotia. 
  • You'll have access to our Home Office Setup Fund, to ensure that you have everything you need to work comfortably from home, from day one.

Everyone has their own unique talents. Even if you don’t meet 100% of the qualifications outlined above, tell us why you’d be a great fit for this role in your application.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. At Bench, we don’t stand for tokenism. We stand for representation.

This job is no longer open
Logos/outerjoin logo full

Outer Join is the premier job board for remote jobs in data science, analytics, and engineering.