The Growth & Performance marketing team is looking for a Marketing Analyst to join the team. This candidate is a storyteller who will help take our data analysis and strategy to the next level. Reporting to the VP of Growth & Performance, this role will play a key role in determining the trajectory marketing activities take by analyzing the rich set of data and analytics available from the team. Dashboards and insights will report on the efficacy of marketing efforts to celebrate the team’s successes, as well as shape the direction of ongoing and new marketing programs.  

For the right individual this is an opportunity to flex some real data storytelling muscle, as well be closely supported by a strong peer group of passionate marketers aligned around Paper’s mission-driven culture. 

Responsibilities

• Build out detailed reporting capabilities to measure marketing programs
• Prepare presentations, dashboards and other related material to share back insights to the business
• Create tooling to accurately measure marketing indirect & direct contribution to pipeline
• Ingest data from multiple sources (in collaboration with marketing operations, revenue ops, growth marketing & business intelligence groups), to create meaningful insights that drive strategy
• Provide a regular cadence of reporting that ranges from detailed views to executive summaries that will help inform decisions across the team

Requirements

• 5-7 years experience measuring marketing programs and pipeline contribution, preferably in a SaaS environment
• Bachelor’s in Marketing and/or Statistics, Math, or a related field 
• Salesforce expertise
• Data visualization and tools
• Comfortable with Python & SQL
• Able to truly tell stories and communicate insights from data to all audiences
• Strong communicator and storyteller, confident presenting insights and dashboards & working closely with executive team members
• Tech enthusiast who is always looking for new ways to measure performance
• Experience with managing a budget & forecasting