The Marketing Insights Manager will partner with Americas marketing stakeholders to enable better, faster decisions and drive disciplined execution through data & analytics. You will join the Marketing Analytics team whose charter is to guide the organization with insights and data at speed and scale to support VMware’s transformation to becoming the multi-cloud SaaS leader. This team is responsible for delivering connected measurement frameworks, KPIs, analysis, and advanced statistical models that provide actionable insights and help drive increased business impact from marketing.

The ideal candidate possesses a unique blend of expertise in data-driven analysis, report building, data visualization, business acumen, communication, and relationship management. This is a critical role for Marketing and the ideal candidate must demonstrate leadership through the ability to influence, collaborate and drive action.

Responsibilities

• Build effective partnerships with business stakeholders and engage with them to understand their needs and priorities
• Synthesize business problems into meaningful data & analytics approaches and develop scalable data/reporting/insights solutions
• Demonstrate the ability to tell a story through data and communicate effectively with senior leadership and other key partners
• Provide an effective feedback loop from business stakeholders to the broader analytics team to ensure agility in how reporting and analytics solutions are developed and adopted to drive value
• Ensure the right level of self service from the reporting solutions by the regional marketing stakeholders 
• Drive education, proficiency and adoption of metrics and analytics solutions 

Requirements

• Bachelor’s degree from an accredited university is required (Computer Science or Information Management preferred) 
• 7+ years’ experience in data, reporting and analysis 
• Experience analyzing data and effectively communicating findings that clearly address strategic business questions 
• Experience with integration of data from multiple data sources 
• Experience with visualization tools like Tableau and PowerBI 
• Strong SQL (or other programming language) skills used to transform data into information 
• Experience with additional BI reporting and analytics tools a plus (SalesForce, Oracle BI, Adobe Analytics, Google Analytics) 
• Demonstrated knowledge of relational databases in a business-to-business environment

What are the benefits and perks of working at VMware?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.

• Employee Stock Purchase Plan
• Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
• Generous Time Off Programs
• 40 hours of paid time to volunteer in your community
• Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
• Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
• Wellness reimbursement and online fitness and wellbeing classes
• This job requisition is not eligible for employment-based immigration sponsorship by VMware.

This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.

Category : Business Strategy and Operations
Subcategory: Business Operations Analyst
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2022-11-28

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.