About ONE
ONE is on a mission to help people live healthier financial lives. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money – all in one place.
The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances.
What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent.
There’s never been a better moment to build a business that helps people live healthier financial lives. Come build with us!
The role
A key partner of the Growth and Product Marketing teams, the marketing analytics head will create and maintain full funnel dashboards to identify key insights, report channel performance, provide test results, and monitor and optimize campaign effectiveness. The ideal candidate has a data-driven analytical mindset, has worked with large datasets, is comfortable working in Tableau, Looker, Google Analytics, and can visualize and communicate recommendations on funnel optimization clearly to teammates and leadership.
This role is responsible for:
Providing objective assessments of marketing efforts to inform strategy, understand performance, optimize investments, and maximize conversion and minimize CACs.
Enhancing marketing decision-making by measuring, analyzing, synthesizing, and interpreting data, including digital media effectiveness, website traffic/behavior, marketing funnel conversion, and path to decreasing CAC.
Regularly reporting on marketing campaign performance, channel performance, A/B test results, and key metrics, flagging potential issues and Identifying new trends and opportunities.
Working with marketing team, analytics team, engineering, business operations, and agency partners to centralize marketing data across platforms and data sources.
Working with stakeholders to determine key performance indicators and conversion funnel goals.
Working closely with product, growth, and lifecycle marketing to provide a data driven understanding of the impact of marketing activities on customer conversion, acquisition, cross-selling, engagement, and contributors to lowering cac, and provide recommendations for improvement.
Building and maintaining marketing conversion dashboards and reporting procedures covering marketing channel/campaign/test performance and return on investments.
Strong experience with test and learn agendas, and designing testing for media channels, email campaigning, creative messaging, and product experiences.
You Bring
5+ years in marketing analytics roles
Manipulate large data sets with high complexity; fluency in SQL, Excel/Google Sheets, BI reporting tools such as Tableau, Looker
Curiosity and potential to dive into statistical analysis for predictive modeling and forecasting
Experience building intuitive and actionable dashboards and data visualizations that drive business decisions
SQL proficiency with the ability to write queries to extract data from our data warehouse
Ability to pull out insights and identify patterns from open-ended marketing challenges and data sets
Skilled presenting insights to both technical and non-technical audiences
Experience with fintechs and early stage business
Pay Transparency
The estimated annual base salary for this position ranges from $130,000 - $170,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.
Leveling Philosophy
In order to thoughtfully scale the company and avoid downstream inequities, we’ve adopted a flat titling structure at ONE. Though we may occasionally post a role externally with a prefix such as “Senior” to reflect the external level of the position, we do not use prefixes in titles like that internally unless in a position which manages a team. Internal titles typically include your specific functional responsibility, such as engineering, product management or sales, and often include additional descriptors to ensure clarity of role and placement within our organization (i.e. “Engineer, Platform”, “Sales, Business Development” or “Manager, Talent”). Employees are paid commensurate with their experience and the internal level within ONE.
Inclusion & Belonging
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@one.app.
For additional questions around our interview process, please check out our Candidate FAQs.