Marketing Data Scientist Manager

Marketing Data Scientist Manager

Company Description

Afterpay is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four installments. The service is completely free⁵ for customers who pay on time - helping people spend responsibly. As of December 31, 2021, Afterpay is offered by more than 122,000 of the world’s favorite retailers and more than 19 million active customers have adopted the service.

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ)g.

Job Description

The Opportunity

Afterpay’s Global Marketing Science team is looking for an experienced Marketing Data Science leader. This team works closely with partners across the marketing function to personalize, measure and improve our ability to acquire, activate and retain customers.

You will lead a team of Marketing Data scientists working across the entire marketing funnel and across all marketing channels in a wide range of marketing domains, using data science tools and techniques to tackle the opportunities and challenges Afterpay has.

You will collaborate with senior team members to deliver data science projects from scope and problem formulation to recommendations and implementation. You will be a trusted thought partner of our growth and marketing teams and we strive to make an impact and help deliver OKRs.

We are much more than our job descriptions, but here’s where you will begin: 

  • Work closely with the Marketing team to understand and deliver their data science, analytics and insights needs.

  • Lead a team of experienced marketing Data Scientists, including goal setting and career development

  • Set the Global Marketing Science team roadmap. Manage and effectively prioritize the pipeline of requests.

  • Lead the design of models, analyses and reports that provide insights that enable the marketing team to understand marketing performance, create personalized experiences and improve marketing strategy.

  • Visualize and articulate data science projects to an executive audience and external partners.

  • Lead the development of methodologies/frameworks that accurately assess and measure the impact of our business strategy

  • Support targeted business activities, including opportunities for product and process improvement with a focus on driving significant business growth.

  • Lead the design, execution and analysis of A/B and multivariate tests.

  • Monitor the quality and integrity of marketing reports/dashboards/pipelines and troubleshoot issues that arise


Who are you?

Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay. You like to keep it real with your actions, be brave with your decisions, do the right thing for all our stakeholders and shape the future with excitement.

  • Quantitative background in statistics, mathematics, computer science, or related disciplines

  • 7+ years experience in data science or analytical roles, including 2+ years team leadership, using techniques such as customer profiling, A/B testing, ROI measurement, predictive modeling, regression and classification analyses.

  • Good marketing domain knowledge across channels such as Paid Social, Email/Push, SEO/SEM, TV, Radio, Out-Of-Home

  • Proficient using SQL and Python to extract, manipulate, analyze and model large volumes of data

  • Ability to do statistical analyses without guidance including descriptive and inferential techniques

  • Experience with data visualization tools like Tableau, Looker or PowerBI.

  • Excellent critical thinking, problem solving and analytical skills, combined with effective judgment

  • Excellent written and verbal communication skills

  • Excellent project and time management skills, with the ability to handle multiple projects simultaneously effectively, with tight deadlines in a fast-paced environment

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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