Company Description

Valassis Digital is a leader in the marketing technology space, processing over 12 trillion calculations and analyzing more than 40 billion digital bid opportunities daily. The Marketing Science team is responsible for data analysis and measurement practices, allowing our clients to connect the dots between online and offline consumer behavior. They develop consumer insights with actionable implications, integrating research into all phases of communication planning process. This work is central to keep Valassis at the forefront of our industry.

Job Description

We are seeking a highly motivated Marketing Scientist I who is passionate about using cutting edge technology to solve unique problems. You will focus on developing our measurement best practices and methodology for measuring marketing impact and connecting the dots between online and offline consumer behavior. You will enable our clients to better understand how the consumer is responding to digital and print advertising signals. The ideal candidate is innately curious about how data can be used to tell a story and inform decisions.

KEY DUTIES/RESPONSIBILITIES

• Work with various data sources and programming tools to set up, monitor, and measure offline sales impact; Use statistical methods and tools to set up test/control environments for measurement; Monitor performance of all live campaigns, making optimizations as needed; Compile relevant data from many sources to produce end of campaign reporting including sales or traffic lift, incremental sales, audience profiles, etc.
• Maintain external data vendor and client relationships to ensure on time delivery of critical measurement data; Monitor and quality check all incoming data used for measurement; Work to understand and facilitate the use of new data sources in the measurement process
• Work to refine and develop new measurement products, methodologies, and workflows; Contribute to the development new features for existing measurement products
• Apply your knowledge of various measurement methodologies (such as regression analysis, p-values, etc.)

Qualifications

EDUCATION

• Bachelor's Degree in math, economics, statistics, behavioral science, or similar quantitative field. (Required)

EXPERIENCE

• 0 - 2 years Relevant Experience in analytics experience (Required)

KNOWLEDGE/SKILLS/ABILITIES

• Ability to conduct analyses with direction/supervision
• Desire to for continuous learning
• Excellent organizational skills, ability to multitask and deliver results to key stakeholders
• Experience in Python, R, SQL, SAS, STATA or other programming language
• Experience using analytical or statistical techniques (eg., t-test, ancova, regression)
• Experience working with 1st or 3rd party datasets
• Prefer domain knowledge in CPG, retail, and/or marketing technology industries
• Prefer familiarity with experimental design or AB testing
• Prefer prior experience delivering analytical presentations

EQUIPMENT/SOFTWARE UTILIZED

• Desktop publishing programs
• Microsoft Word, Excel, Outlook
• Python, SQL
• Tableau
• Knowledge of Spark or Hadoop is a plus

Additional Information

Salary: $65,000 - $75,000

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities

All team members are responsible for demonstrating the company's Core Values at all times and for using Performance  Excellence principles to continuously improve effectiveness, efficiency,  products, and services.  This includes, but is not limited to,  participating on improvement teams, recommending, and implementing improvement  ideas, and participating in training and other activities to keep up to date on  processes, information, etc.
  All team members are responsible for supporting  and complying with internal and external audits, to include providing  information, performing assigned tasks to ensure compliance, and preparing and  maintaining evidence that key duties identified as internal controls have been  performed.

All team members are responsible for supporting  and complying with safety and security policies to promote a healthy working  environment.

Vericast offers a generous total rewards benefits  package that includes medical, dental and vision coverage, 401K and flexible  PTO. A wide variety of additional benefits like life insurance, employee  assistance and pet insurance are also available, not to mention smart and  friendly coworkers!

At Vericast, we don’t just accept differences -  we celebrate them, we support them, and we thrive on them for the benefit of  our employees, our clients, and our community.  As an Equal Opportunity  employer, Vericast considers applicants for all positions without regard  to race, color, creed, religion, national origin or ancestry, sex, sexual  orientation, gender identity, age, disability, genetic information, veteran  status, or any other classifications protected by law. Applicants who have  disabilities may request that accommodations be made in order to complete the  selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com.  EEO is the law. To review your rights under Equal Employment Opportunity please  visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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