Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

The Senior Analyst, Shopping, Display & Video is responsible for the creation, maintenance, and optimization of paid performance campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. We are looking for an analytical and highly organized individual with hands-on experience with feed management and shopping campaign optimization, as well as programmatic display and video ad campaigns.

Responsibilities

• Own paid display media and video management across various platforms and channels, building media plans and running end-to-end campaign management.
• Assist with managing shopping feeds across platforms and optimize the campaigns that leverage them.
• Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue.
• Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices.
• Work with engineering to troubleshoot/resolve technical issues.
• Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders.
• Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping.

Requirements:

• 4+ years of experience and strong digital marketing background at an agency or D2C company.
• Proven track record of driving measurable revenue and engagement via digital advertising. 
• Strong quantitative analysis skills, an affinity for numbers and ability to process complex calculations quickly and accurately.
• Deep understanding of pixel set up and implementation, attribution, and conversion actions. Strong awareness for technical account problem solving - including analytic, QA, and troubleshooting.
• Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work.
• Experience in healthcare or verticals with advertising restrictions a plus.
• Experience working with product, legal, and engineering teams - with the ability to break down complex concepts to non-technical stakeholders.

Preferred Qualifications: 

• Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
• Experience running performance video ads through YouTube.
• Expert level hands-on ad-ops experience using GDN and other DSPs/Networks.
• Experience setting up and maintaining Google and Microsoft merchant center feeds, knowledge of set up and management on other platforms a plus.

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Outlined below is a reasonable estimate of H&H’s compensation range for this role.  

An estimate of the current salary range is $100,000 - $125,000 H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.

Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!