Job Description:

Each year Scholastic Book Fairs, in partnership with schools across the country, hosts more than 100,000 book-sale events that give more than35 million students and their families access to thousands of affordable and educational products, helping foster a lifelong love of reading.

We are currently in search of a Senior Customer Insight Analyst to collect, analyze and report qualitative and quantitative datat to help our teams support their business goals.  These full time positions offer medical, dental and vision benefits, Paid Time Off, a generous 50% off discount on Scholastic merchandise, 401k and summers and off.

This position will play a key role in helping us better understand our customer segments, identify underlying trends, and produce insights that will guide our marketing efforts and help strengthen the relationship between our sales teams and their customers.

Responsibilities include but are not limited to:

• Manage a portfolio of research studies from the design phase through results presentation to stakeholders

• Design, manage, and deliver customer and consumer research and analysis to include actionable insights that informs key business decisions.

• Respond to data inquiries by querying data from internal systems and providing structured usable data to stakeholders and leaders.

• Conduct analysis on various customer satisfaction and consumer research data to allow the Director of Customer Insights to build plans for improvement for the Book Fairs organization.

• Utilize and implement best practices and proven approaches for collecting qualitative and quantitative data, including but not limited to, transactional, behavioral, demographic, survey, and Voice of Customer feedback data.

• Explore, adopt and produce visually appealing graphs and charts that allow a stakeholder to quickly consume data and observations.

• Work closely with sales and marketing teams to leverage insights and data analysis to inform and develop effective campaign tactics, marketing communications, and brand positioning.

• Monitor secondary sources for consumer trends, industry trends, category developments, and competitor marketing and research activities.

Qualifications

JOB REQUIREMENTS

• Strong analytical skills with 5-7 years of experience in market research/insights or data analytics

• Demonstrated ability to work independently in a fast-paced environment.

• Ability to pull data using SQL or similar data mining software.

• Strong interpretive skills and ability to quickly understand data, draw conclusions and structure analysis accurately and effectively to drive solid decision-making.

• Experience with data visualization tools such as Tableau or Power BI.

• Demonstrated success collaborating, partnering and influencing at all levels and across all functions within an organization.

• Ability to effectively communicate detailed and complex information to business unit stakeholders in a fluent, structured and cohesive manner.

• Experience using a wide range of research software and tools (e.g., SPSS, Qualtrics, AllSight).

• High proficiency in both univariate and multivariate statistical methods.

• Ability to incorporate various statistical methods and analysis, including but not limited to multivariate regression analysis, TURF, random forest, decision tree or other advanced statistical methods.

• Proficiency with programming surveys in Qualtrics, SurveyMonkey, Lime, or similar platforms is a plus.

• Ability to think independently and creatively as well as demonstrated ability to work autonomously with little direction.

Required Education

• Bachelor’s Degree in research, analytics marketing, business, mathematics, statistics, or equivalent

• Master’s degree in research, analytics, business administration, consumer behavior, marketing or equivalent preferred

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EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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