Senior Data Analyst - Lifecycle Marketing

Senior Data Analyst - Lifecycle Marketing

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

About this role

In the last 5 years, Deel has grown to over tens of thousands of global customers, and is still expanding rapidly. During this time, Deel has grown from a contractor management product to a full-fledged HR platform, including a payroll management system, HRIS and EOR services. To drive growth within the existing customers, Deel is building a customer marketing organization. In this role, you will collaborate closely with customer marketing leadership in setting the strategy, and driving the right decisions within this key function.

Duties

  • You’ll be an integral member of our customer marketing team, serving as the thought partner to our VP of Customer Marketing. 

  • As part of our GTM Data team, you collaborate closely with Marketing Analysts, Analytics engineers, Digital Analytics managers as well as the Sales Operations team and Customer Success team

  • Build clean, highly scalable customer marketing data models in Snowflake, using dbt 

  • Build insightful, flexible and clear dashboards and self-service tools for stakeholder (we use Looker)

  • Own and optimize data connections within our marketing stack to get the right data in front of our stakeholders where they work

  • Marketing Analytics: develop strategies and data models for customer marketing, ranging from specific enterprise and account based marketing initiatives, to industry brand campaigns. 

  • Customer Segmentation: Conduct in-depth analysis of customer behavior to identify upsell and cross-sell opportunities, evolve customer segmentation models and use them to drive product and marketing strategies.

  • Metrics design: Own and develop a suite of customer marketing metrics and help set goals for the organization. Develop strategies for reducing churn and maximizing revenue from existing customers

  • Customer Communication: Manage and analyze customer communication data, with a focus on optimizing email campaigns 

Requirements

  • Bachelor Degree in Computer Science, Math, Statistics, Economics or equivalent degree

  • You have a deep understanding of marketing analytics (Content, Email, Social Media, etc …) 

  • Highly proficient in SQL 

  • Experience with Looker (or similar self-service data tooling) 

  • 3+ years experience in marketing/customer success analytics area with a proven track record of success (upsell/cross sell, Account based Marketing, Enterprise marketing)

  • Excellent multitasking and problem-solving abilities

  • You are an excellent communicator, you love telling stories with data and you work easily with people across the spectrum

We especially would like to speak with you if you have:

  • Experience with Snowflake, Salesforce, Hubspot, Gainsight, dbt, Braze

  • You have experience with Python and other data science tools 

  • Experience with ETL tools, like Fivetran, Funnel

  • You’ve worked for a fast-growing B2B SaaS company 

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

  • Provided computer equipment tailored to your role

  • Stock grant opportunities dependent on your role, employment status and location

  • Additional perks and benefits based on your employment status and country

  • The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

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