Splash Financial
Cleveland
51-200 employees
Our mission is simple: to help people save money on their student loans.
Prior Listings
Senior Marketing Analyst, Direct Mail Focus
Senior Marketing Analyst, Direct Mail Focus
This job is no longer open
Splash is a leading digital lending platform that helps borrowers easily shop and compare financial products from a Splash-powered network of lenders. By bringing credit unions and banks of all sizes into one shopping experience, and utilizing our proprietary automated underwriting platform, Splash aims to help people save thousands of dollars in interest payments.
Splash has raised over $60 million in venture capital, recently completing a $44 million Series B round from partners of DST Global, Citi Ventures, Detroit Venture Partners, CMFG Ventures and Northwestern Mutual Future Ventures. Over the past 18 months, Splash has tripled in size to around 170 people and we’re looking for incredibly talented and passionate team members to join in our mission to make people more powerful than their debt.
Splash Financial is seeking a new Senior Marketing Analyst in the Marketing Analytics Team to help analyze. report on, and optimize various marketing campaigns with direct mail as a key area of focus.
ABOUT THE ROLE
- Track, report, and analyze the performance of marketing campaigns and streamline the automation of regular reporting and data processes
- Build dashboards and data visualization reports in business intelligence platforms to intuitively demonstrate the business performance KPIs
- Assist the direct mail channel team with objectives including new customer acquisition, , winback campaigns, optimizing CAC and driving ROI to meet business objectivesSupport direct mail experimental design, hypothesis definition, target selection, and analysis on campaign efficacy, and incrementality
- Work with key internal and external partners to refine models and optimize for increased response rate, conversion, risk and other KPIs
- Analyze and report on campaigns to help drive performance improvements and growth opportunities by lowering costs, shortening campaign cycle times, improving response rates and other optimization techniques
- Work with print vendors to confirm selection criteria, print segment coding, and other tagging as required to measure success from programs
- Support channel forecasting and provide guidance on expected and actualized responders, applicants and lending activity
- Assist with campaign execution by providing data support across platforms, including processing the data, scoring and selecting the target audience, segment allocation, model application, and suppression
- Analyze external and internal business data using database queries, spreadsheet (Excel) models, and statistical analysis tools to fulfill ad-hoc analytical requests
- Analyze online customer behavioral and acquisition data to provide insights and learnings to improve marketing ROI, segmentation, and campaign performance
- Support the development and application of attribution models that help measure the performance of our marketing channels holistically
- Support A/B and multivariate testing including hypothesis definition, designing experiments, calculating sample sizes, and performing the statistics calculation
- Develop and improve processes that streamline analytical components within campaign execution and model applications
- Present analytical project deliverables and insights on a regular basis to senior leadership
- Perform other responsibilities and projects as assigned
ABOUT YOU
- Previous experience working with Direct Mail programs required
- Strong analytical sense and data driven thinking
- Bachelor’s or higher degree in statistics, business, computer science or similar quantitative fields
- 2+ years of relevant professional experience in marketing and/or analytics in the Financial Services industry (banking, lending, or fintech)
- 2+ years of experience of using BI tools (Tableau, Sisense, Power BI, etc.)
- Fluency in SQL and/or other statistical computer languages (SAS, Python, R, etc.)
- Strong fluency with Excel formulas and functions
- Excellent verbal and written communication and presentation skills
- Ability to deliver results under aggressive timelines and with quality
- MBA or master’s degree in Economics, Finance, and Statistics Statistical modeling skills
- Process improvement skills
- Machine Learning skills
- Competitive salary packages
- Comprehensive and affordable health insurance benefits
- Unlimited vacation policy
- 401(k) with company match
- Youhave the opportunity to learn first-hand how to execute and operate at an extremely fast growing FinTech company
Nice to Have:
Why you’ll love working at Splash
Employment at Splash is based on individual merit. Opportunities are open to all, without regard to race, color, religion, sex, creed, age, handicap, national origin, ancestry, military status, veteran status, medical condition, marital status, sexual orientation, affectional preference, or other irrelevant factors. Splash is an equal opportunity employer.
This job is no longer open