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We’re looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights. This role will have executive visibility and will drive change throughout marketing, with a primary focus on improving our sales lead funnel.

About the role 

• Location: Remote-first (United States; BC & ON, Canada) 
• Full-time
• Exempt status
• The cash compensation for this role is tailored to align with the cost of labor in different U.S. geographic markets. The base pay for this role ranges from $118,000 in our lowest geographic market up to $166,300 in our highest geographic market. These figures are in $USD and apply to candidates in the United States. The specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• Reporting to the Senior Manager, Marketing Analytics

As a Senior Marketing Analytics Manager, you’ll … 

• Surface key insights to GTM leadership to drive decision-making, budget allocation, and strategic planning.
• Own demand gen campaign performance analysis: how are we pacing toward our goals? What’s working and what’s not?
• Manage lead lifecycle reporting to monitor the health of our sales funnel.
• Write SQL queries and partner with the data science team to enable our PQL motion.
• Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion.
• Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the CMO.
• Collaborate with the core data analytics team on data initiatives.
• Enable marketers to own their reporting needs.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Senior Marketing Analytics Manager if you:

• Can turn insights into action and distill the most important information.
• Can translate business requirements to technical stakeholders and vice versa.
• Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
• Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
• Are naturally curious — when something looks wrong, you triage and make it known.
• Are extremely detail-oriented — you don’t miss a beat.
• Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels.
• Have experience with modern GTM technology. Here are some of the tools we use:
• Marketo — MAP
• Salesforce — CRM
• Snowflake — Data Warehouse
• Tableau — Data Visualization
• Segment — CDP
• Amplitude — Website & Product Analytics
• Census — Reverse ETL
• ZoomInfo — Enrichment

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
• Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
• Access to mental wellness coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and financial wellness benefits, like CPA or financial advisor coverage
• Commuter benefits for in-office workers

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. 

Please note:

To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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