About the role:

Our Marketing Operations and Analytics team is a critical growth enabler that optimizes the lead lifecycle, manages day-to-day marketing initiatives, oversees Samsara’s MarTech stack, and enables the business with marketing performance insights. Our team promotes an agile, collaborative, supportive environment where diverse thinking, innovative design, and experimentation is welcomed and encouraged.

We aren’t just changing the way customers engage with us, we are creating a sustainable technology, data, and operational blueprint for a world-class scaled go-to-market team. We are passionate about data driving decisions and automation enabling us to spend more time listening to our customers.

Do you have a curious mindset that’s always hungry for data and will do what it takes to understand the why as well as the what?

Are you passionate about good visualization and tracking what matters for business growth?

We are looking for a strategy analyst with a passion for digging into data, structuring problems, and building analyses to join Samsara’s growing Strategy and Analytics Marketing team. In this role, you will be creative – using tools and methodologies to understand marketing levers and are eager to initiate new ideas, approaches and actions to move the business forward. You should know what it takes to be a marketer and apply data-driven insights for continuous improvement. 

Our diverse team is growing, offering opportunities for continuous learning and career progression. Successful candidates can quickly expand skills and work on projects in Data Science, Machine Learning, Business / Growth Analytics and Data Engineering.

In this role, you will: 

• Manage a reporting and insights portfolio to identify marketing, channel and sales performance - reflect marketing funnel stages and opportunity to optimize conversion
• Track campaign performance against key performance indicators, including but not limited to: costs, impressions, clicks, CTR, CVR, engagement and Sales leads
• Develop dashboards and one-off analyses, providing ability to surface business-critical KPIs, and monitor the health of marketing channels
• Identify, build and analyze key metrics and traffic patterns to measure attribution and performance of marketing programs
• Perform ad-hoc reporting and analysis to uncover pipeline and campaign performance gaps
• Closely partner with Sales and Marketing teams as an advisor - ensure they understand the performance of their efforts and have actionable recommendations 
• Produce monthly and weekly lead management reporting across Top and Middle of the Funnel for anomaly detection and additional investigation
• Contributing to Marketing initiatives to offer ideas and facilitate the establishment and measurement of KPIs
• Communicate insights using data visualization and presentations to a range of stakeholders
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 3+ years in an analytical role, preferably digital Marketing analytics
• Experience analyzing B2B marketing strategies, channels and lifecycle identifying areas of opportunity and optimization
• Proficient in SQL and visualization platforms (Tableau preferred) 
• Advanced Excel/google sheets skills including pivots, vlookups, and ability to build complex formulas
• Strong analytical skills and deep experience with data analysis and report building
• Strong attention to detail and willingness to see a project through to the end
• Ability to manage multiple projects at the same time in a fast-paced business environment
• Excellent communication skills. Ability to succinctly communicate results and tell compelling stories with data
• Familiarity with web analytics and tracking platforms

An ideal candidate also has:

• Knowledge of Marketo, Salesforce.com and Google Analytics
• Experience working with Segment and MixPanel
• Familiarity with Marketing Technologies (MarTech stacks)
• Advanced user of Salesforce with ability to create custom native reporting 
• Experience integrating data from core Sales and Marketing platforms (e.g. Marketing Automation, CRM, and web analytics)
• Hands-on experience working with Data Bricks and/or Google Big Query
• Data Science, machine learning or predictive analytics experience

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