Trainual is a team of 80+ super talented folks obsessed with making small business easier. And while our team members come with diverse experiences, we’re united by our passion for making ideas happen. Trainual makes it easy to document and organize every process, policy, and SOP for every role and responsibility in one place so growing teams and busy leaders can automate their onboarding and training, stop repeating themselves, and grow more efficiently. We launched our Business Playbook™ platform in 2018, and today, thousands of companies in nearly every industry across the world use it to streamline their operations and scale their teams.

P.S. If you don’t tick every box, please don’t rule yourself out just yet. We prioritize hiring incredible human beings over simply ticking boxes – so if this role resonates with you, hit that apply button!

As our growth efforts have expanded and evolved, so has the demand for insights that upgrade our customer acquisition approaches. That’s why we’re seeking a data analyst focused specifically in this business-critical area.  They’ll build on our existing infrastructure and analytics foundations, assembling, integrating and analyzing acquisition data to ensure growth teams know what to do and where to spend. 

This is a highly collaborative, cross-functional role that will work closely with Trainual's acquisition and growth marketing managers. The analyst will be the POC (point of contact) and SME (subject matter expert) for all things growth analytics. From martech tooling, performance dashboards, full-funnel optimization, experimentation reporting… the sky’s the limit (like, seriously) if it helps scale Trainual's growth engine.

So who are you? You’re enthusiastic about connecting the dots between marketing execution and measured business impact. You know all the growth acronyms and how to calculate them: CPM, CPC, CPA, LTV, CAC. Communication is your middle name and the whole GA4 change doesn't make you sweat - you love learning about the latest in marketing attribution (but really, who doesn’t?).

What you'll own and improve:

• Support marketing stakeholders in making data-centered decisions on a daily basis.  Transform large, potentially messy, data sets from multiple sources into reliable performance metrics. Create, define, and update marketing “source of truth” dashboards, always with an eye toward usability and business impact. Interpret the data to identify the most important opportunities for Trainual’s customer growth.
• Maintain the data pipelines that power growth marketing efforts. Refactor queries and connections, where necessary, to increase the simplicity, accuracy, and consistency of getting data from Point A to Point B. Be accountable for successful performance of acquisition tooling and models, including adside pixels, CDP, ETL, ELT, reverse ETL, and attribution. Troubleshoot issues, bringing in additional team members or platform vendors when necessary, to limit any disruption or distrust in data.
• Manage growth analytics projects and initiatives end-to-end. Own the “full-stack” analytics process with cross-functional stakeholders, from understanding data needs to developing project plans to executing tasks to sharing final results. Over-communicate progress with interested parties so members remain aligned and informed for the duration of the initiative.

What you already know:

• 3-5 years of experience in SaaS marketing analytics role
• Experience building marketing analytics infrastructure as the only analyst or on a small, scrappy team
• Deep familiarity with the implementation and maintenance of data visualization, data aggregation (Segment and Hightouch, or equivalents), tag management (GTM), web analytics, and marketing attribution modeling (multi-touch is a huge plus!)
• Expert at getting conversion events into Facebook + Google Ad Managers
• Comfort using SQL daily to transform data
• Energized when contributing to team or stakeholders’ successes
• Able to break down complex topics into simple solutions and ideas, translating the technical for non-technical audiences (and vice versa)

Our Martech Stack:

• Facebook Ad Manager (required)
• Google Analytics and Tag Manager (required)  
• Segment (CDP/Event tracking tool)
• Google BigQuery (cloud DB)
• Sisense (BI/data visualization tool)
• Hightouch (reverse ETL tool)
• dbt (ELT tool)
• Mutiny (marketing-customization platform)

This role sits on our Analytics team and reports to our incredible Analytics Manager, Chris Hloros. You’ll be in constant collabs with our marketing team as well - in particular our Senior Paid Acquisition Manager, Mimmie Helgesson, Growth Marketing Manager, Seiji Cataldo - as well as our other intrepid Data Analyst, Mitch Anhoury.

We’re a great place to work. AZCentral named Trainual the #1 place to work in Arizona. And Inc recognized us on their 2021 Best Workplaces list. But we can’t say we blame them. We’re a hybrid team with an unwavering culture that recognizes everyone’s impact matters. 

We’ve got benefits on benefits. Above market pay, an annual experience fund, 4 weeks paid vacation (plus 5 sick days), the latest tech, parental leave, 401k matching, free One Medical subscription, and top-notch health care - just to name a few.

We’re disrupting the SMB industry. Our goal is to equip every team with a winning playbook. One that provides clarity around who does what and how. And with 5k small businesses scaling what they do with Trainual, we’re only scratching the surface. 

We’re in good company. In June 2021, we closed a $27M Series B round. And we partner with some of the biggest names in small business, including Shark Tank star Daymond John, Slack, Loom, the cast of The Office, and more. 

We all own what we’re building. Everyone who works at Trainual has life-changing pre-IPO equity. That way, you can be proud of what we’re building and sleep well knowing your teammates are (literally) just as invested as you are.

Competitive salary: We pay at or above market salary in most cases and leverage extensive amounts of data to ensure everyone is paid well. 

Health insurance: We cover 100% of the employee premiums and significantly subsidize family plans. We use Justworks to make benefits easy. We offer additional healthcare resources like RedirectHealth, OneMedical, FSA, and HSA. Plus all HSA compatible plans are met with a company HSA match of up to $1,000 a year. 

Dental & vision: We offer subsidized dental and vision coverage. 

Short-term Disability Insurance & Life Insurance: We cover 100% of the premiums for Short Term Disability Insurance and 1x salary Life Insurance. You also have the option to purchase supplementary disability and life insurance through our provider.

Paid time off: 4 weeks of paid vacation. 5 days of paid sick time. 12 paid holidays.

Paid parental leave, including adoption: 8 weeks of fully paid time off.

401k with a 3% matching through Guideline 401(k). 

Experience stipend: Up to $500 per year to experience something new - whether that’s a new ice cream flavor or a new country.

Great tools: Each employee receives a Mac laptop and a 27'' display (or equivalent). We’ll also purchase any of the software or hardware you need.

Complete transparency: Everyone has full access to business metrics and financial information about the company.

Show Up Ready: Plan enough to pull it off, and pivot if needed. For our customers and our co-workers, we embody preparation and order. We work from an agenda. We start and end meetings on time. We put in the effort to polish what we present, all in an effort to build trust with those around us. When a company hires Trainual, they expect an experience that feels simple. The appearance of simplicity requires tremendous planning and preparation, so this characteristic has to be a core trait of everyone that works here.

Make Ideas Happen: Execute on what you innovate. We don’t just tolerate change, and go along for the ride; we drive change. Companies are like cruise ships, and turning them can take some time. But turning the wheel happens in just a few seconds. It’s the decision to redirect, and to make something different. It’s the vantage point at the front of the boat where you can see where you’re heading, before anyone else knows. We are the ones to initiate this change. It’s up to us to have the vision, to always look forward, and to spot obstacles and opportunities before they become issues.

Carry the Groceries: Carry extra weight without being asked. Go above and beyond whenever you sense a need. Look for opportunities to impress, and be ready to roll your sleeves up to make someone else’s life a little easier. It’s what we do. "Before starting my first business, I bagged groceries at a supermarket in Massachusetts. No one ever expected me to carry the groceries to the car, but when I did, it made their day. It’s such a simple thing, and took only an extra minute of my time, but it made a tremendous difference in that customer’s experience at the store. At Trainual, be helpful everywhere possible." - Chris Ronzio, CEO

No Red Tape: Work hard to make every process easy. There is nothing more frustrating than a bureaucratic process, and you won’t find one here. Never make customers or coworkers jump through hoops. Don’t let policy supersede logic. You’ll never go wrong making things easier on others, so challenge every system that could have fewer steps, more automation, and less complexity.

Collect Experiences: Have endless curiosity for a new perspective and knowledge. We work with people in all different industries, from all different walks of life. In order to build trust, understand the real picture, and help create change, we need to build real relationships. Listen to others, and relate to them. Be an experience collector, so that you have an endless supply of topics that can be used to find common ground.

Everyone has a Key: In results we trust. You'll notice from your first day that every employee at Trainual literally has a key to the office. We trust you, or we wouldn't have hired you. Some people say trust is earned, but we believe that trust is the default. Everyone carries their weight, and everyone is an owner of what we are building. We won't tell you exactly how to get the job done -- you won't find micromanagement here. So, remember that your productivity is measured by your impact and your effort.

At Trainual, we believe everyone has a key, literally. This value means you are an owner of your experience, productivity, and growth. We know everyone is different - productive at different times of day, in different settings, with different types of work. So what does this mean for the future of work at Trainual?

- No one is required to come back to the office, ever.

- Anyone can work from the office at any time.

- If you live in Phoenix, there is no requirement of days worked in the office. 

- You can work with your leader to find a schedule that works for you and the team.

- If you want to relocate to PHX, we will help make that happen!

We want everyone to have a community, trusted relationships, easy collaboration, and a clear path for growth while maintaining the autonomy, ownership, and flexibility we've enjoyed with the transition to fully remote during the pandemic. As we transition to our hybrid work model, we want each team member to own their experience to ensure they are happy and fulfilled.

Location: 80% of our team is based out of Phoenix, AZ and our preference for new team members is local due to the ease of ad hoc collaboration and community building. However, we know great talent lives all over! If you don't live in Arizona and are interested in working at Trainual, we will consider each state on a case-by-case basis due to the implications of doing business in each state.

Visa Sponsorship: We welcome and support people of all different backgrounds (18% of our team was either born or raised outside of the US)! However, due to the constraints of being a small startup, we are not able to sponsor or take over sponsorship of employment Visas at this time.

Check out our blog with more details here: https://trainual.com/trainual-embraces-remote-first/

I’m getting the feeling that you’re ready to click that apply button. So just do it. Join us in building the turnkey operations manual and playbook solution for companies all over the world! We know you want to.