The Role.
Root’s Marketing Analytics team is searching for an Analyst to own research and analytics into our expanding list of marketing channels. You’ll leverage both your analytical and creative skills to reach untapped audience segments and unlock new areas of growth to build an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, and product teams to help us build a world-class marketing team. This is a high-impact role where you will perform measurement and analysis for multiple marketing channels to help Root grow our customer base more efficiently and profitably. In this role, you'll create compelling stories, drive strategies, uncover new opportunities, and provide recommendations required to define Root’s growth strategy.
What you'll be doing.
- Perform day to day analytics ranging from dashboard monitoring to ad hoc data analysis
- Take broad business ideas and narrow them down into actionable data driven insights
- Engage with stakeholders to define the scope and true north KPIs for various research projects
- Build and maintain dashboards across various analytics platforms (Tableau, Mode, Google Analytics, etc.)
- Analyze new partnerships and revenue streams with a nose for efficiency and optimizing costs
What we're looking for.
- 1+ years of work experience in analytics
- Possess basic skills in SQL Proficient in Tableau or other data visualization tools
- Analytical mindset; proficient in R or Python preferred but not required
- Experience working with customer value metrics like LTV, CAC, etc. preferred but not required
- Superior teamwork, communication, and problem-solving skills
- A roll up your sleeves and dive in attitude