Marketing Analytics Analyst
Marketing Analytics Analyst
Your Impact:
Handshake is hiring a Marketing Analytics Analyst reporting to the Marketing Analytics Manager on the Employer side of the business. In this high visibility role you will support the acceleration of growth in partnership with Marketing. The right candidate will be able to influence and help drive initiatives in collaboration with our Marketing, Sales and Finance teams.
This role will assist in the analysis of Handshake Employer Marketing efforts and their impact on generating pipeline, demand and revenue. As a subject matter expert of our marketing data, you will highlight trends and surface insights to drive decision-making and strategy with our marketing leaders for a rapidly-scaling, rapidly growing team. You will help our friendly but passionate Handshake teams (Marketing, Revenue Operations, Finance) continue to innovate across our tech stack and data sources as we continue our mission of democratizing opportunity for all students.
This person is curious, highly analytical and has a passion in telling a story with strong quantitative support. She/he will assist the team in delivering marketing data and identifying growth drivers to the organization through thoughtful models, dashboards, and reporting packages. The ideal candidate will have broad experience with reporting tools and be obsessively detail oriented with a record of running end-to-end analytical projects in a rapidly-changing environment.
The ideal candidate does not need every bullet point above and below, but should be open to learning multiple lines of business, used to driving outcomes with potentially uncertain data, and generally, being an appreciative person!
Your Role
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Work as a collaborative teammate across Revenue Operations; Marketing; and Lifecycle teams to support and develop marketing’s data strategy, operational processes and reporting.
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Assist or lead in the development of new reporting and dashboards to analyze our marketing effectiveness. Manage the accuracy and efficient distribution of reports and other business insights essential to the Marketing organization.
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Evaluate and improve data quality, completeness, compliance, and cleanliness in Salesforce and other systems.
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Focus on continuous improvement of existing processes and collaborate with Marketing to create new processes with a focus on automation and acceleration of the business.
Your Experience:
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Bachelor’s Degree in an analytical field (e.g. Business Management, Economics, Finance, Mathematics, or Statistics)
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1-3 years of experience in a highly analytical role or in a similar role at a fast-growing company
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Ability to understand, manipulate and translate large data sets with high degree of independence
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Ability to prioritize multiple projects and execute in a timely manner
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Strong data management, reporting, and communication skills
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Advanced proficiency with Excel and experience with Salesforce, SQL and other Marketing operations tools and eagerness to continue developing these skills
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Understanding of the Marketing funnel and performance metrics
Bonus Areas of Expertise:
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Experience or familiarity with implementing Marketing attribution models
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Strong project management, reporting, and communication skills
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Has been on a broader revenue operations / business operations team
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Thrive in a fast-paced environment and ability to ramp quickly to new projects/challenges
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Proactive / Self-starter who is able execute with high-level guidance and minimal supervision
Compensation Range:
$90k-$110k