Marketing Analytics Manager

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

We are looking for a Marketing Analytics Manager on our Data Team to drive our media measurement and attribution models.  

This role will lead a cross-functional team of analysts and data scientists to deliver measurement solutions, in-depth analyses and strategic recommendations that maximize LTV of our couples. The ideal candidate has a strong quantitative background with applications to marketing science, while being a collaborative partner to business operators.

You should have experience operating in a mature user acquisition organization with sophisticated models on attribution and acquisition.

RESPONSIBILITIES:

• Define the vision and roadmap for marketing analytics in close partnership with Marketing and Finance leadership
• Build measurement models and frameworks to help the Acquisition team better understand the performance of their marketing efforts, especially as it relates to incrementality
• Inform media strategy by identifying and sizing areas of opportunity through performance analysis
• Oversee modeling efforts and their applications to mix optimization, attribution, targeting and experimentation
• Partner with Marketing leads to identify new reporting and data requirements, document requirements, build reports and coordinate with engineering, data engineering, and our analytics developers to provide the necessary data points
• Partner with Finance and Marketing executives to determine the ROI of marketing spend, determine spend levels, carry out annual planning, and forecast member acquisition
• Spearhead proper experimental design, and provide advanced analytical support on marketing campaign tests with clear conclusions on test outcome
• Manage and enhance the current marketing program return on investment framework.

SUCCESSFUL CANDIDATES HAVE:

• Bachelor or graduate degree in a quantitative field
• 7+ years of experience building Media Mix Models, Multi Touch Attribution, and measuring TV/Media performance 
• 3+ years of experience owning marketing attribution at a consumer technology company
• Familiarity with marketing funnel reporting and industry critical metrics, such as website sessions, MQLs, pipeline, and bookings
• Proficiency at either Python or R 
• Ability to communicate effectively and influence others
• Ability to work in a fast paced environment and shift gears quickly.
• At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes. 
• You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

The Knot Worldwide offers a unique employee experience and we are deeply proud of our award-winning culture. We offer a full benefits package including options for medical, dental and vision insurance and a 401k with company match. From flexible vacation and generous parental leave benefits to promoting wellness and giving back to our community, we believe in happiness above all else—in and out of the office.

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The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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