Marketing Data & Analysis Manager

Marketing Data & Analysis Manager

This job is no longer open

About the Role

We’re looking for a Marketing Data & Analysis Manager and you’re tasked with supporting our marketing leadership team and organization, to drive measurement and actionable insights from our data.

Reporting to the Senior Director of Marketing Operations, you will work closely with all Marketing Leaders. In this role, we are looking for a strategic thinker who can tackle technical problems and bring definition and clarity to data and measurement for our global marketing activities. You will conduct analysis on a variety of marketing-based metrics to determine the overall health of the marketing funnel and programs. You have an analytical mindset and the ability to tell the story with data effectively. Ad hoc analysis will also be done to evaluate evolving requirements of the marketing leadership team. You also have exceptional written, visual, and verbal communication skills and the ability to manage complex stakeholder environments. The successful candidate will be a key contributor to Fivetran’s global mission to make business data as accessible as electricity.

This is a remote position based in the US.

Technologies You’ll Use

Salesforce, Marketo, Marketo Measure (Bizible), Looker, BigQuery

What You’ll Do

  • Support marketing in the review and redefinition of critical metrics to track the performance of marketing programs. You will support and work with marketing to build a global marketing efficiency and effectiveness strategy and framework spanning media mix modeling, marketing attribution and experimentation
  • Work with your marketing partners to establish a robust reporting framework that ties each key area of Marketing to a unified view for the CMO and marketing leadership that powers decision making
  • Provide expert consultation to senior leaders, driving priorities based on a holistic view of marketing, providing the analytics insights that enable them to make informed decisions 
  • Work with Operations and Analytics teams to ensure data quality is maintained and drive trust in the marketing data ecosystem 
  • Work with data leaders across the organization contributing to Fivetran’s Insights and Metrics strategy and development of key data capabilities supporting both marketing and product areas. 
  • Be a thought leader in new trends in marketing metrics and measurement and for driving effectiveness and efficiency

Skills We’re Looking For

  • 4+ years of relevant experience in analytics, consulting, or related quantitative role
  • Working knowledge of SQL, BigQuery and Looker 
  • Knowledge of and experience in measurement, attribution, media mix modeling, uplift testing, user segmentation and creative testing & optimization.
  • Experience leading and scaling an Analytics capability in a hyper-growth marketing team that is growing in both size and spend annually.
  • Highly numeric with strong communication skills and the ability to communicate highly complex information in clear and simple language.
  • Ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way.
  • Experience of working in hyper-growth and large tech companies.
  • Collaborative Mindset

#LI-REMOTE

This job is no longer open
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