Who you are

Reporting to the Director of Growth Marketing and Marketing Operations, the ideal candidate has a strong foundation in Marketing, a go-getter attitude, and the drive to advance their career in a rapidly growing technology company. No job is below you, and you always think like a business owner. You are excited to jump in and help your teammates, and you’re always thinking of ways to constructively challenge the status quo and improve the business. You are an A+ player who is inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking.  We are building a team of creative problem-solvers from many different backgrounds.

Key Responsibilities

• Be a thought partner with stakeholders on the Marketing team to surface actionable insights and recommendations 
• Work in partnership with Marketing and BI teams developing marketing & media mix models and multi-touch attribution solutions to inform marketing spend allocations and partners for future campaigns
• Collaborate with distributed Business Intelligence, Marketplace, Operations, Product and Engineering teams to ensure quality of data and tracking
• Gather and analyze data from a variety of sources (including but not limited to Facebook, Google, Pinterest, Google Analytics, offline media dashboards) to improve the effectiveness of marketing efforts throughout the CareDriver lifecycle
• Identify, build and analyze key metrics and traffic patterns to measure attribution and performance of marketing programs
• Perform ad-hoc reporting and analysis to uncover pipeline and campaign performance gaps
• Contributing to Marketing initiatives to offer ideas and facilitate the establishment and measurement of KPIs
• Communicate insights using data visualization and presentations to a range of stakeholders
• Work in collaboration with marketing stakeholders to design A/B and multivariate tests, and report on performance (digital ads, email campaigns, TV, etc.)

Skills and Experience

• Bachelor's degree in a quantitative field, such as computer science, statistics, applied mathematics, or other related areas of study, or equivalent years of experience
• 3+ years of marketing analytics experience across ad efficacy, data science or business intelligence engineering teams within the tech space (marketplace company experience preferred)
• Deep and broad knowledge of ad measurement ecosystem (e.g., lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends
• Strong statistical knowledge and experimental design or A/B testing experience in online controlled experiments
• Expert level knowledge and understanding  of Tableau, Power BI  or other data visualization tools,  data ingestion process, data set creation
• Experience programming in SQL (Python, R nice to have)
• Executes with a high degree of precision, ensuring attention to detail
• Current pulse on digital platforms, tools, and trends that are reshaping media and advertising every day
• Excellent verbal and written communication skills to convey technical concepts and their implications to non-experts with diverse backgrounds
• Ability to thrive in a fast-paced, ever-changing work environment
• Highly self-motivated, with attention to detail and a passion for applying research in your analyses
• Strong applied statistics and mathematics skills: hypothesis testing, regression, classification, or optimization
• Experience with causal inference techniques, econometrics, bayesian and/or frequentist hypothesis testing
• Power Excel user.
• Nice to have experience:  Google Tag Manager, MMP (Branch, Appsflyer, Adjust, Kochava), Iterable (or HubSpot, Marketo)