Marketing Operations Analyst

Marketing Operations Analyst

Who you are:

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

You have a strong sense of ownership and entrepreneurialism, and you take initiative. You are honest and exhibit high integrity. You are proactive and excited to bring new ideas to the company. You solicit and integrate feedback. You adjust quickly to changes in priorities and conditions and cope effectively with complexity and change. You have high attention to detail .

You are an excellent communicator who enjoys collaborating with others and mentoring others. Above all, you want to build something that fundamentally changes the lives of families for the better.

As a Communications & Marketing Operations Analyst, you will be living in the data, driving actionable insights and recommendations to improve the effectiveness of our efforts. You will be proactively asking questions leading to investigations aiming to uncover actionable insights. You will utilize your data analysis skills to improve operational processes and channel performance. You will surface key trends and find patterns. Above all, you will be a key player in helping the Communications & Marketing team’s continued growth and goal achievement.

What you'll do:

  • Manage our marketing tech stack and integrations between systems, ensuring overall database health, reporting, attribution and performance
  • Build reporting channels, including dashboards, to understand performance of earned, owned, and paid channels, and make proactive recommendations on ways to improve effectiveness
  • Manage email marketing operations, including identifying audiences, recognizing patterns and trends, optimizing based on performance, and reporting on outcomes.
  • Identify data cleanliness and process issues and help to remedy going forward
  • Build and improve on existing reporting, thus empowering coworkers to make informed decisions and track their performance.
  • Partner with cross-functional analytics teams and subject matter experts to conduct database analysis 
  • Maintain a deep understanding of business performance, key business metrics, and financial outcomes 
  • Ensure data is used ethically

Skills and Experience:

  • 4+ years of experience demonstrating data wrangling, analysis, reporting, and visualization in a fast-paced environment
  • A prowess for data maintenance and cleanliness, pattern recognition and organization
  • Technical proficiency in HubSpot, Salesforce, Iterable, Tableau, Google Analytics, Excel, Google Sheets, and  SQL
  • A positive attitude with an entrepreneurial, execution-focused, get-things done mindset
  • Superior presentation skills and the ability to tell a compelling story with data
  • Strong interpersonal skills and team mentality
  • An outlook that is always finding ways to make things more efficient

Nice to have:

  • Salesforce Admin Certification

 

 ** This role will be fully remote in one of the following states AZ, CA, CO, DC, FL, IL, IN, KS, MD, MI, MO, NC, NJ, NM, NV, NY, OK, OR, SC, TN, TX, UT, VA, WA, WI**

 

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The base salary range for this role is $80,000 - $95,000. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.

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