WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Role Overview: 

As a member of the data team, you will be the point person for all things marketing; driving conversations and decisions across the organization using data.  Our marketing team is very self sufficient. We have built infrastructure for them.  You should be comfortable helping to know what marketers need, what we should test.  You are successful when the marketing team is successful.  Above and beyond improving the usage of data by the marketing leads, you will be an escalation point for more advanced analytics and should be comfortable helping to continue to build out our looker environment.

In addition, we forecast frequently.  Our forecasts are joint efforts between finance, marketing and analytics. You should be the point person for all of marketing to ensure the rest of the team has all of the assumptions that are needed (sourced from the right partners in marketing).  What do we expect the CAC to be 3 months from now? How will our promotional strategy affect this? What channels will it come from?    

You will have extensive exposure to the executive team with the Global VP of Marketing, the CMO and the chief data officer being common stakeholders and discussion partners.

What You’ll Do: 

• Responsible for consolidating the thinking in marketing for all things forecasting.  You should be ready to roll up your sleeves and work across finance,data, and marketing to ensure the marketing inputs to our model really make sense.

• Support & augment media projection models, ensuring tracking/trending towards overall business, country & channel level KPI’s 

• Lead our MMM & MTA partnerships, owning use cases, insights elevation and quarterly/annual data collection & rebuilds

• Compile global media analysis & insights, as it relates performance drivers/detractors vs. our targets 

• As a result, be acutely aware of reporting objectives and deliver insights and commentary that can inform and impact performance trend

• Work closely with Email Marketing, Creative, Site Marketing & Promotions, etc to foster continual conversations unto causal/correlated drivers to performance (i.e. promo, audience, etc)

• Act as Global SME and foster an “open door policy” whereby you converse with, train and augment global team members with a thirst for marketing analytics knowledge

Your day-to-day will focus on supporting marketing initiatives, helping to measure the success and progress of our business, and identify data driven opportunities for improvement. On the Data Analytics team, we strive to ensure the quality of our work through code reviews and pair programming and promote best practices for workflow management and toolset adoption across the team.  The successful candidate must be ready, willing and able to write code, handle peer reviews in github, build spreadsheets , and also to roll up their sleeves and compile data from multiple sources, if the situation calls for it.  .  Marketing is one of our largest investments, and not everything will be able to be automated, but its still your job to make sure to make sure the team is being data driven.

Requirements: 

• Prior experience supporting a marketing organization in an in-house capacity is a must.

• SQL capabilities are a must.  This is not an organization where we get our data from GA. We write code and look to automate as much as possible.

• Strong collaboration mindset, as this role will work very closely with the Pricing & Promotions,, Media Strategy and Media Investment teams (as well as the rest of the data analytics team)

• Demonstrated application of test & learn mantra, through creation and execution of test designs and roadmaps

• Practical experience with media analytics, sophisticated measurement models & testing methods (split testing, incrementality (lift testing), geo based, etc) to drive business impact 

• Expert understanding of marketing ecosystem and how channels/mediums play off one another (or not), especially as it relates to international nuances 

• Excellent presentation skills, with the ability to turn raw mined data into digestible and actionable insights/recommendations

• Experience in doing looker development and/or python development is a strong plus.

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.