Senior Data Analyst (Growth Marketing)

WW

Senior Data Analyst (Growth Marketing)

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Company Overview:

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. 

 

To learn more about WW and jobs with a purpose, visit ww.com.

Role Overview:

 

WW is seeking a new internal consultant on the WW Data Analytics team.  Each team member collaborates with internal clients with the support and collaboration of a talented team of analysts with a broad range of backgrounds and skills.  Analysts on the team can rotate between clients to learn the full picture of how WW supports customers’ wellness and joy, and maintains WW’s financial health.

 

This position provides website and signup analytics to guide the WW growth initiatives including Growth product teams, email marketing teams, and local site teams.  Analyses include mining Google Analytics and databases to find growth opportunities; testing email marketing campaigns to optimize for engagement; providing reporting and dashboards on progress and success; and collaborating on A/B testing.  In decision making and strategy collaborations with Marketing and Growth, this position speaks for data and evidence.

Key Responsibilities: 

  • Plan and run data analyses to find potential opportunities for improved growth

  • Report current progress and project results

  • Collaborate on strategy and decision making

  • Collaborate on performance tracking design

  • Assist in A/B testing design and results read out

Requirements: 

Required Experience & Skills

  • Google Analytics (with GA UI and with data downloaded into local databases)

  • SQL

  • Online marketing / website optimization

 

Preferred Experience & Skills

  • Reporting and presenting to leadership

  • Cross-functional consulting, collaboration, and negotiation

  • Google Tag Manager

  • Customer relationship management tools

  • Customer relationship management strategy

  • Business Intelligence dashboarding

  • Looker

  • R

  • Python

  • Bachelors/advanced degree in a related field

WW is an equal opportunity employer. WW does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

 

Any offer of employment is contingent upon the satisfactory results of reference and background

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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