Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 33 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 400 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

About The Team

The Analytics team is a distinct part of a broader organization (DASI) that includes Data Science and Consumer Insights. While belonging to a close-knit central team, each Life360 Analyst will partner with one or more teams within the company on a long-term basis, contributing as a thought leader, establishing domain expertise and developing cross-functional partnerships while collaborating to solve business problems with our comprehensive data sets.

About the Job

Life360 is looking for an accomplished leader with a strong background in Marketing Analytics to lead a team of analysts to drive business growth using data, insights, modeling and thought leadership. As a key partner with our Marketing teams, the successful candidate for this position will lead the creation and delivery of an impactful Marketing Analytics roadmap while managing a team of world class analytics and data professionals. This is an opportunity to help shape and drive the analytic agenda for a key driver for the company.  

What You’ll Do

Reporting to the Director of Analytics, the Marketing Analytics Sr Manager will focus on the following key areas:

• Lead a high-performance Marketing analytics team, taking responsibility for the team’s productivity, operational excellence and business impact.
• Communicate the team’s work and directly partner with senior leaders in decision making.
• Develop a team culture of ownership that reinforces the core values of Life360.
• Prioritize and set the vision for your team’s roadmap, making tradeoffs based on business and resource constraints, timely deliverables and high-quality analyses.
• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products and services
• Partner with Marketing, and Engineering teams to solve problems and identify trends and opportunities
• Drive data platform and engineering requirements, enabling instrumentation, Business Intelligence, and optimization of data pipelines and data structures
• Build / maintain reports, dashboards, and metrics to monitor the performance of our products and business.
• Manage development of data resources, gather requirements, organize sources, and strategic initiatives and campaign performance
• Own the management of our marketing data event instrumentation, data dictionary and optimization of marketing analytics instrumentation.
• Work directly with, manage, and mentor a team of high-performing data professionals in the creation and execution of an evolving analytic roadmap.
• Generate a deep understanding of our user’s behaviors throughout many Life360 funnels and customer journeys, including: acquisition (website, paid marketing), activation (onboarding, feature lifecycle, smart notifications), conversion (key in-product funnels, external device sales), retention, and projected Lifetime Value (LTV). 
• Identify new growth and experimentation opportunities in collaboration with Marketing managers. 
• Work with your team to design and drive ongoing Marketing KPI, model and dashboard developments to both optimize marketing spend and determine the effectiveness of marketing campaigns. 
• Partner with Data Engineering to deliver reliable insights and reporting capabilities.

What We’re Looking For

• BS/MS in Statistics, Math, Computer Science, Economics, Physics, or related field.
• 7+ years of experience in Data Science, Quantitative and/or Growth Analytics for digital, mobile, or tech companies with a B2C focus and a strong emphasis on quantitative Marketing strategies.
• 5+ years of experience in managing other team members in a formal or informal capacity.
• A technical player / coach that participates in rolling up your sleeves to get hands-on if / when necessary.
• Experience with large data sets and distributed computing in a cloud based environment.
• Proven experience utilizing SQL to extract information and insight from a wide variety of large data sets. 
• Presto experience is a plus!
• Additional experience in at least one quantitative scripting language (Python, R) is preferred, along with spreadsheet familiarity (Google Sheets, Excel, Pandas).
• Proven experience in delivering interactive data and business-intelligence artifacts and visualizations (Quicksight, Tableau, Mode, Qlick, Looker, or equivalent).
• Experience with Amplitude is a plus.
• Ability to influence and collaborate in cross-functional capacity with leaders in marketing, product, marketing, finance, analytics and engineering.

• Demonstrated experience in e2e program and project delivery, involving translation of strategic business and marketing questions into a successful data and analytics roadmap items.
• Superior verbal and written communication skills.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Over Metrics - We focus on building an exceptional experience for families. 
• High Intensity High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

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Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST