Senior Marketing Analyst, Paid Acquisition

Senior Marketing Analyst, Paid Acquisition

This job is no longer open

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

Life360 is on a mission to bring families closer— and that starts with ensuring that loved ones are safe and secure. That’s why millions of families across 140 countries trust Life360 to keep them connected each day, and in life’s unpredictable moments.

From real-time location sharing and notifications, to driving safety features like Crash Detection and Roadside Assistance, we create tools that remove uncertainty from modern life — so families can feel free, together.

About the Job

Life360 is looking for a data savvy seasoned Marketing Analyst focusing on paid acquisition to join our Analytics organization. As a key member of our team, you will partner with Marketing business unit leaders to distill a robust reporting and analytic roadmap to fuel user growth, optimize paid spend, and drive new life cycle marketing opportunities. The ideal candidate will leverage their marketing subject acumen, technical talents, and have a consultative approach to lead marketing insights, help target and improve campaign performance, and assist in the delivery of new acquisition program improvements.

What You’ll Do

  • Partner and provide actionable marketing and user acquisition customer insights.
  • Continuously drive for understanding and optimization of paid marketing and return on advertising spend.
  • Improve digital tracking, reporting, and analysis for the performance of marketing activities.
  • Deliver ad hoc analysis and continued development and improvements in marketing performance dashboards and reports.
  • Model external and internal customer data to calculate and optimize return on advertising spend and lifetime value efforts.
  • Leverage and improve campaign management analytics tools and implementations.
  • Partner with Campaign Managers and data engineering to build out data sets and dashboards for UA team to track and analyze A/B and multivariate experiments and provide recommendations.
  • Distill user insights and campaign analysis findings into cohesive narratives and presentations to provide marketing and consumer insights to marketing and other departments.
  • Advise marketing team and functions (mobile, web, online/offline advertising, brand, product development) as the knowledge “go to” resource for marketing and User acquisition data.
  • Partner closely with Data Architecture and Engineering teams to provide thought leadership and detailed requirements for data needs.

What We’re Looking For

  • Bachelor’s degree or equivalent
  • 5+ years of marketing and paid user acquisition data and analytics experience in consumer internet, mobile app, or digital product firm..
  • Demonstrated implementation and utilization of user tracking, click stream event platforms, and other paid audience analytics technologies. (Amplitude, Google Analytics, Omniture, Appsflyer)
  • Strong hands on data wrangling and reporting experience with large and complex data sets utilizing SQL, Python / R or equivalent using cloud data technologies like Redshift, Athena, and Snowflake..
  • Experience in delivering enterprise Data and Business Intelligence reporting. (Quicksight, Tableau, Qlick, Looker, or equivalent)
  • Experience gathering, distilling, and providing requirements to technical engineering and data teams.
  • Demonstrated project management and organizational skills.
  • Excellent verbal, presentation, and written communication skills
  • Degree in Computer Science, Statistics, Informatics, Information Systems or another quantitative field. 

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the above qualifications, you should still seriously consider applying!

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Employee Assistance Program (EAP) for mental wellness.
  • Flexible PTO and 12 company wide days off throughout the year
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

  • Build A High Performing Team – Communicate Directly, Be a Good Person
  • Make Things Happen – Take Ownership, Think Long Term
  • Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.



Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST

This job is no longer open
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