See yourself at Twilio

Join the team as our next Senior Marketing Analytics Manager

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

This position is needed to drive our marketing optimization forward and serve as the “CFO-like” trusted advisor to our CMO to better understand the yield of our investments.  Part business strategy and analysis, part operations and project management, this role is ideal for a transformational leader.  You will have a strong curiosity about critical metrics such as CAC, LTV, cost/lead and pipe/spend as they pertain to planning exercises.  This role will also interface regularly with Go-to-Market leaders and Finance to educate them on our efficiencies across marketing tactics.  

Responsibilities

In this role, you’ll:

• Act as the business performance communication bridge between the Analytics team and Go-to-Market leadership organization including our CMO, Demand Generation, Growth Marketing, Product Marketing and Sales leadership
• Lead the instrumentation and automation of our budget tracking and integration with CRM sources. Identify the tools, analytics and data necessary to bring the ‘efficiency’ vision to life including: predictive models, KPI’s, dashboards and 3rd party tools.
• Facilitate the experimentation results and share widely by partnering with Analytics and Lifecycle Marketers 
• Strong analytical and problem-solving skills with clear examples of using data actively for measurement, ROI analysis and recommendations
• Share insights on the day-to-day business by deeply understanding what's driving our KPIs and business dynamics, projecting forward outlooks, developing plans to accelerate performance, and taking action to course-correct when needed.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Prior experience with ROI measurements within Marketing Analytics, Finance, or an FP&A role supporting Marketing/Sales
• General knowledge of SQL or query-based language to build integrations with 1st party data
• 7+ years of technology, banking, private equity, corporate finance, economics or consulting experience in a fast-paced industry
• 2+ years of experience in a Marketing or Marketing-adjacent role (i.e. Finance business partner to senior leaders)

Desired:

• MBA
• Tableau, SQL, Marketing Performance & Attribution software such as Aprimo, Allocadia, Plannuh, Bizible 

Location 

This role will be based remotely in the US.

Approximately <10% travel is anticipated.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

(Location dependent information)

*Please note this role is open to candidates outside of Colorado as well. The information below is provided for those hired in Colorado only.

*If you are a Colorado applicant:

• The estimated pay range for this role, based in Colorado, is $132.320 - $181.940 USD
• Non-Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.