YOUR MISSION
Product Analytics is a critical function at MURAL that supports creating data-driven insights that help our Product team identify impactful opportunities (customer and business-driven) to help fuel our Product-Led Growth. This may include work such as quantifying stages of the customer journey, identifying factors that fuel conversion and retention, and supporting experimentation efforts.
As a Sr Product Analyst, you will be responsible for helping the Growth Product team build data-driven roadmaps, providing a consistent (and proactive) flow of data-driven insights fuel ideation and learning and to help the team achieve targeted KPIs. You’ll do this by creating both dashboards and reporting to monitor and measure success, as well as performing ad hoc analyses. You’ll partner closely with Product Managers on a regular basis but also are a skilled collaborator who is able to work effectively and efficiently across departments and disciplines. You have a solid business acumen that enables you to tell stories with the data which helps contextualize learnings and recommendations. The ideal candidate will have experience in similar product analytics, growth, or optimization roles with both strong technical and analytical abilities and soft skills as well.
You will be an integral part of the Product Growth team and the work you do will help shape our Product Growth, Pricing, and Packaging strategy and tactics and help drive us towards our company objectives and key results. If you’re excited to dig right in and have a meaningful impact, we’d love to hear from you!
Responsibilities:
- Support identifying KPIs that map to the customer journey and measure the success of the business; partner with Product Managers and Product Marketers for buy-in and share with key stakeholders as needed
- Lead and manage analytics projects for the growth monetization squad and requests, including partnering with and mentoring more Jr level Analysts
- Identify opportunities for product changes/experiments based on analysis and proactively share these opportunities with product managers, pillar leadership, and decision-makers
- Understand both quantitative and qualitative research and trends related to the product and the business, be able to leverage those insights to help teams make data-informed decisions
- Combing through results of experiments and product launches to show how product teams have impacted KPIs and revenue
- Create dashboards and automated reports to track KPIs
- Contribute to data quality - identify discrepancies, create data tables needed for analysis and automation
- Support experimentation initiatives by calculating sample size, monitoring, and analyzing results
- Partner with other analysts on other product pillars and across other disciplines in the company to share insights across teams and bring findings back to your domain
- Ad Hoc reporting and analysis to support the product team
- Work relatively autonomously with the support of your pillar and manager
YOUR PROFILE
- Proven experience analyzing data from a variety of different sources (quantitative and qualitative), presenting the data in a clear and concise manner, and creating actionable insights
- Significant experience in an analytics-focused role, product analytics experience is a plus
- Bachelor’s or Graduate degree (business or mathematics a plus or equivalent work experience)
- Desire to work in a rapid-growth company
- Proficiency in wrangling and transforming data using SQL
- Demonstrated, hands-on experience with data visualization tools like Periscope and/or Tableau
- Expertise with web analytics tools (eg - Heap, Google Analytics)
- Expertise in A/B testing analytics and best practices, expertise in R/Python, and Optimizely a plus
- Strong communication, collaboration, and problem-solving abilities
- Ability to build relationships, be persuasive and influential within and across immediate working groups
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