The Position
What You’ll Do
The Senior Analyst for Consumers & Partners is a role for candidates with 4-6+ years of experience in a field related to market research, consumer insights, or social media analytics. You will be part of a group within the Consumer Insights team that focuses primarily on supporting the Communications organization and Partners (top-tier Twitter users) organization, with your work often touching or partnering with other teams across the company.
You will be responsible for creating strategic, creative, engaging research insights using internal Twitter conversational & platform data, as well as external market research and third-party data sources. You’ll provide sophisticated analysis that you’re able to transform into consumer- friendly talking points & narratives that communicate complex data to press and partners. Your work will often revolve around major events, topics, and influencers. Because the news cycle - and Twitter trends! - moves quickly, this role requires quick-thinking and a willingness to unexpectedly pivot to new work. If something or someone is buzzing on Twitter, you’ll be a part of researching it.
Your work will be featured in major news stories, used in presentations to notable Twitter users, and inform strategies for key partners, events, and campaigns.
Who You Are
You have a strong quantitative background.
You can turn a csv into a compelling narrative that would engage a non-quantitative audience.
You work well under pressure and you can quickly adapt to changing needs and last-minute requests that come in from reporters on deadline, partners having a crisis, or big stories taking off on Twitter. You can change course at the drop of a hat - or the drop of a Beyonce album.
You have familiarity with multiple key verticals and audiences on Twitter, such as (but not limited to) sports, politics, entertainment, gaming, fashion, food, and so on, in order to design research that adequately reflects the topic.
You can troubleshoot and problem solve independently, whether that means reading technical documentation to fix a query or changing your research approach to get better results.
You pay attention to the details and know how to spot potential errors or inaccuracies in datasets.
You’re able to independently lead research projects for stakeholders: set timelines and plans, gather data from internal and external sources, run analysis, and create reports.
You’re a trend-spotter and can propose a new project worth pursuing or a surprising insight that enhances a stakeholder’s strategy.
You can balance the need for quick turnaround with longer-term strategic efforts.
You’re comfortable collaborating in a variety of environments: with colleagues on both highly technical and highly creative teams, vendors, and working groups.
You’re not afraid to ask for help when you need it, whether to troubleshoot a technical issue, find the right tool/resource, engage with a vendor, and so on.
You are always open to learning about new topics or verticals and get excited to tackle research into fields you’re not yet familiar with.
Qualifications
4-6+ years working in a market research, analytics, or data science role.
Very strong communication and presentation (primarily written) skills, particularly with translating data to a non-technical audience.
Strong understanding of social media as well as traditional news media.
Expert in using and interpreting statistical techniques to draw insights from data.
Fluency with SQL strongly preferred, particularly BigQuery and/or Presto. Knowledge of R or Python are a bonus.
Prior experience with social listening platforms (e.g. Crimson Hexagon, Brandwatch) is strongly preferred.
Familiarity with Google Data Studio, Tableau, Looker, or similar data dashboarding tool preferred. Data visualization or infographic skills are a bonus.
Experience with third-party survey & market research tools (such as YouGov, GWI) as well as familiarity with creating custom surveys or survey best practices.
Ability to manage and juggle projects, especially fast-moving ones.
Keen attention to detail.
Highly engaged with news and culture, and what’s happening on Twitter & other social media platforms.
Multiple language proficiency is a bonus.
Company Description
Who We Are
The Marketing Insight & Analytics team exists to explore how consumers think, feel, and behave on Twitter, and to understand what that means for brands, partners, and consumers, as well as for decision makers at the company.
The Consumer Insights team supports Twitter’s Communications, Marketing, Social, Public Policy, and Partners organizations with insights that tell the outside world what’s happening on Twitter and tell Twitter stakeholders what they need to know about the outside world.