Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.  

The Marketing Analytics team is looking for an analyst to drive measurement of our Paid Media investments. This role is critical to supporting our Paid Media team’s efforts to drive new and existing customers to our platform and optimize our media strategy and investments. This individual will drive insights and partner cross functionally with marketing management, data engineering, and analytics to compel changes in our strategy.

As a critical member of the broader Analytics & Data Science team, you’ll use your quantitative background and expertise manipulating large datasets to bring unparalleled insights into the performance of our audience targeting, messaging, and media mix. We tackle a multitude of exciting challenges including attribution, incrementality testing, behavioral measurement, data science model development, and ongoing tracking of our business progress to enable Upwork’s growth. If you enjoy a culture of growth and businesses with endless possibilities, this is a great opportunity!
 

Your Responsibilities:

• Become the authority on marketing attribution for our Paid Media team, applying data science techniques and analytical skill to unearth deep insights on marketing’s influence on the customer journey.

• Work closely with channel teams to define campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable, and track progress toward those results.

• Propose, design and analyze incrementality tests using SQL, Python and/or other scripting and statistical tools.

• Analyze campaigns and provide readouts on performance and make recommendations to improve the campaigns, audience segmentation and targeting.

• Present in key meetings and business reviews with our marketing leadership and deliver insights that drive changes in marketing strategy. 

• Be an expert on Marketing data

• Perform opportunity sizing and cost-benefit analysis of new growth levers
   

What it takes to catch our eye:

• Experience in marketing analytics with a background in segmentation, targeting, and channel mix optimization.

• Well versed in marketing testing, including geographical-based targeting, to help understand incremental impact of investment

• Ability to drive analytics projects end-to-end in a fast-paced environment.

• Passion for getting into the details.

• Strong SQL skills.

• Proficiency in one or multiple BI tools such as Looker or Tableau.

• Proficiency in Python or R is a plus

• An understanding of MMM and prior experience validating MMM results through testing is a plus. 

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.