Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. 

Upwork is looking for someone to lead our analytics for our Brand Awareness campaigns and measure the financial impact of brand investment. Initially this role will largely be an individual contributor role. Longer-term, this role has an opportunity to hire and grow a team to cater to a growing brand budget. Prior experience in working with brand agencies, brand measurement and measuring online and offline brand awareness campaigns is required. In addition, strong domain knowledge of Marketing Mix Modeling (MMM) is expected out of this role. 

Your Responsibilities:

• Build and execute on the Brand Analytics roadmap across a wide group of stakeholders
• Own segmentation and targeting to understand financial returns at the Marketing channel (Podcast, Addressable TV etc) and campaign level
• Analyze campaigns, A/B tests and provide readouts on performance and make recommendations to improve the campaigns.
• Provide weekly performance summary for executive consumption and run weekly team meetings to review campaign performance.
• Drive necessary data infrastructure improvements to enable full visibility into our brand spend performance through the usage of 3rd party data sources and our internal data warehouse 

What it takes to catch our eye:

• Experience supporting brand measurement for a company investing $50+ million in brand efforts 
• Experienced in brand awareness analytics with a background in segmentation and targeting.
• Experienced in brand awareness testing, including geographical-based targeting, to help understand incremental impact of brand investment
• A strong understanding of MMM and prior experience validating MMM results through testing.
• Experienced in SQL and in visualization tools such as Looker, Tableau, Power BI or equivalent
• Ideally, you’re worked with two-sided marketplaces businesses or ecommerce platforms

The annual base salary for this position in California and Washington ranges from $123,000 - $213,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.