Vimeo’s mission is to help every business and video professional grow their brand with video. Through our ever expanding suite of tools that allows everyone to create, manage, share, and sell video we have seen incredible growth and one thing we are most proud of is our community. Our 200 million members are everything from high-end video producers, metric-driven marketers, small business owners, agencies, enterprise teams and everyone in between.  We are looking for an experienced marketing analyst to support Vimeo’s Product and Customer Lifecycle Marketing efforts.  The right person will have a strong analytical background with equal parts technical and communication skills. They will have previously worked in Marketing Analytics or Customer Lifecycle Marketing with a focus on data-informed results.

What you'll do:

• Collaborate with marketing managers to plan tagging, measurement and goals for each product marketing and CRM campaign
• Build and Maintain CRM datasets used for outreach to each of Vimeo’s user segments
• Work with the Core PMM team to design and build automated dashboards to generate reports for product marketing launches
• Create growth models for each of our core product lines to help identify areas of opportunity within the funnel from acquisition channels to onsite levers
• Work with the Growth PMM team to report on key Vimeo.com metrics and help identify areas of opportunity across the site
• Communicate product marketing launch results across all levels of the organization
• Educate on definitions and impact of Key Performance Indicators, with the objective of driving data-informed decision making

Skills you will need :

• Bachelor’s degree (preferably in Business, Economics, Statistics  or Computer Science) and 2+ years of experience in a data analytics role (preferably in a SaaS business)
• Extensive SQL experience working with large datasets
• Experience crafting audience for targeted marketing campaigns
• Proficient in Excel (pivot tables, keyboard shortcuts, etc.)
• Consistent track record in using quantitative analysis to drive product and/or business decisions
• Experience building dashboards in Tableau or similar data visualization suites

Some of the fun questions you’ll help answer: 

• What goals should we set for each Product Marketing Launch?
• What is the best audience to send upsells to?
• How can we best understand and optimize marketing’s impact on product usage behavior and retention?
• How do we design a performance measurement framework to foster continuous improvement of our customer lifecycle marketing efforts?

What type of person we’re looking for:

• Comfortable communicating with senior executives
• A team player who enjoys working cross functionally
• You truly believe that "getting it right" is just as important as "getting it done"

Targeted Base Salary Range:  $77,000 to $118,000

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.

Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.