About the role

As a Marketing Analytics & Data Science Senior Manager, you will be focused on acquisitions, channel strategy, life cycle marketing and marketing spend optimization.  It will be your responsibility to come up with a data-driven strategy and recommendations to drive growth across multiple products (Credit Builder, Cards, Marketplace, Rents and Bills, etc.) 

You are an experienced Analytics leader who excels at leading and growing a team of analysts.  You excel at enabling your team to uncover insights to explain business performance, hit targets and timelines, and identify areas of opportunity to grow the business. With your exceptional communication and data storytelling skills, you’re comfortable communicating your insights to stakeholders at every stage of the business.

This role will report to the SVP, Analytics

 What you’ll do:

• Drive higher acquisitions by continuously providing data-driven insights
• Collaborate with cross-functional leaders and teams to manage projects and drive growth
• Manage and mentor a high-performing team of analysts to deliver high quality projects on time
• Help the team create impactful and intentional analyses and reports
• Define how to measure success across various teams by creating metrics and KPIs in partnership with the Marketing team
• Define channel strategy and leverage marketing mix models to attribute customers to channels accurately and optimize spending across channels, driving down CPA while increasing originations
• Help improve outcomes for Builders (customers) through segmentation, engagement analysis, and experimentation

What you’ll bring:

• 5 - 7 years of Marketing Analytics and Data Science experience
• 2+ years of people management experience
• Successful track record of developing people and consider yourself a player coach
• Advanced SQL experience and you are familiar with various statistical modeling techniques such as A/B testing, and quasi-experimentation, e.g., difference in differences, time series analysis, etc.
• Strong problem-solving and strategic thinking skills
• Results-oriented, self-motivated, and proactive about asking questions

And these skills are a bonus:

• Bachelor’s degree in Statistics, Finance, Economics, or related analytical field and/or extensive industry experience (Master’s Preferred)

 Our interview process at Self is designed to let you get to know us as much as for us to get to know you!

• You’ll meet with someone from our Recruiting team so we can learn more about you and answer some of your questions.
• You’ll meet with the Hiring Manager to learn more about the team, the role, and get to tell us more about what you’d bring to the team.
• You’ll meet with an Analytics Manager for a SQL Technical Interview.
• You’ll meet team members who will be your peers to help you get a feel for a “real day in the life” at Self.