Marketing Analytics & Data Science Senior Manager

Marketing Analytics & Data Science Senior Manager

About The Role

As a Marketing Analytics & Data Science Senior Manager focused on acquisitions, channel strategy, life cycle marketing and marketing spend optimization, you’ll be responsible for coming up with data driven strategy and recommendations to drive growth across multiple products (Credit Builder, Cards, Marketplace, Rents and Bills, etc.) 

This role will report to the Director of Marketing Analytics.

Detailed Responsibilities:

  • Drive higher acquisitions by continuously providing data driven insights
  • Manage and mentor a high performing team of analysts to deliver high quality projects in a timely manner
  • Collaborate with cross-functional leaders and teams to manage projects and drive growth
  • Help the team to create impactful and intentional analyses and reports. 
  • Assess competitive landscape and leverage insights to drive A/B experiments.
  • Define how to measure success across various teams by creating metrics and KPI’s in partnership with the Marketing team
  • Define channel strategy and leverage marketing mix models to attribute customers to channels accurately and optimize spend across channels, driving down CPA while increasing originations
  • Help improve outcomes for Builders (customers) through segmentation, engagement analysis and experimentation

 

Ideal Candidate:

  • You are an experienced Analytics leader who excels at leading and growing a team of analysts. You excel at enabling your team to uncover insights to explain business performance, hit targets and timelines, and identify areas of opportunity to grow the business.
  • You have a successful track record of developing people and consider yourself a player coach
  • You have at least 5 - 7 years of Marketing Analytics and Data Science experience
  • You have at least 2 years of people management experience
  • You have experience with techniques such as A/B testing, and quasi-experimentation such as difference in differences, time series analysis, etc.
  • You are high skilled at SQL and have good knowledge of various statistical modeling techniques
  • You finish the work you start, and are comfortable communicating your insights to stakeholders at every stage of the business
  • Bachelor’s degree in Statistics, Finance, Economics or related analytical field and/or extensive industry experience (Master’s Preferred)
  • You have: Exceptional communication and presentation skills; Ability to work both independently and on a team; Strong problem solving and strategic thinking skills
  • You are: Results oriented, Self-motivated, Humble and proactive about asking questions
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