Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

The role of the Marketing Analytics Manager at Yahoo is not just a job—it's a mission. You will provide regular reporting and insights to our CMO and GM organizations. Integral to the role is developing our rigorous analytics frameworks to identify marketing opportunities, conducting conversion and attribution analysis, and the ability to report and measure success across all digital channels, including but not limited to Paid Media, Paid Social, CRM, and Search.
 

This role is at the forefront of shaping strategy across brand and performance marketing through rigorous, data-driven recommendations. It demands not just analytical prowess but a visionary mindset. It’s a role designed for those who thrive in a challenging, high-visibility environment and are eager to significantly impact Yahoo's strategic direction. It's about speed, agility, and the ability to pivot quickly in response to the ever-evolving digital landscape. If you're ready to be at the heart of digital innovation and lead Yahoo's social and digital analytics into the future, we want to hear from you.

 

This position falls under the YARD team (Yahoo Analytics, Research, and Data). YARD is a global team of multi-disciplined analytics and research experts who work together to deliver actionable insights that drive decision-making across all Yahoo Mail and AOL.

Your responsibilities:

Tracking & Reporting:

• Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and visualizations.

• Report the effectiveness of marketing campaigns across multiple channels, with the primary goal of efficiently driving brand lift, revenue, clicks, and conversion.

• QA output developed by the product engineering team and validate campaign instrumentation set up before campaign launches.

• Build and maintain dashboards using business intelligence tools (Looker, Tableau) to measure end-to-end campaign effectiveness.

• Lead workflow to ensure any data and technical requirements are set up to provide the tracking and execution of campaigns

• Own daily, weekly, and monthly performance analysis, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders

Analysis & Business 

• Leverage Advanced Analytics frameworks to gain insight into business-level challenges in measuring attribution, conversion, retention, and churn.

• Perform analysis to drive customer acquisition and retention optimizations through paid marketing channels.

• Perform deep-dive analysis of website activity and other Yahoo data to detect opportunities and insights that drive support and learning strategies.

Stakeholder management

• Collaborate with the growth marketing and analytics teams on campaign goals to ensure that objectives are met.

• Work closely with our creative team to contribute to the learning agenda, establish a testing framework and audience strategies for creative learning, set up an A/B test, and report on winning treatments across media channels.

• Partner with our media agency to specialize, manage, and execute Paid Search, Paid Social, Display, and influencer marketing, including ownership of budget and spend, KPIs, creative and retargeting business rules

Must Have

• Bachelor's degree and experience in digital marketing analytics.

• BigQuery, Looker, SQL experience required.

• Understanding underlying advertising technology (Appsflyer, Epsilon, Meta Business) and advertising landscape (mobile limitations, mechanics of attribution, etc).

• Strong verbal and written communication skills to articulate performance and opportunities to key stakeholders.

• Strong analytical skills and quantitative mindset with an understanding of basic statistics. 

• Strong presentation skills and ability to craft and present data-driven analyses and insights 

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.