About the Role:

Cloudflare is looking for a senior analyst to join the Marketing Strategy & Insights Team. Our key KPI focus as a team is marketing efficiency (ROI).  Your role is to help measure, drive insights, and support programs that increase ROI, which cross financial, marketing, and operational realms. To accomplish these objectives, you will work and communicate with a wide range of cross-functional stakeholders, including the insights team, BI, product, marketing + sales ops, and executive teams.

The Strategy & Insights team is a key area of investment for Cloudflare as we aggressively pursue growth and efficiency at scale.  This is a great opportunity to play a big role shaping this business going forward. 

Responsibilities include:

• Designing and implementing metrics / dashboards to measure effectiveness of our marketing programs (ROI of campaigns / channels) against key company KPIs and strategize opportunities for growth
• Analyzing day-to-day financial performance and digging into results to find insightful trends or anomalies
• Supporting operations (e.g. segmentation, targeting) and measuring the effectiveness of campaigns
• Collaborate closely with data/BI, product, engineering and other marketing stakeholders to define data requirements
• Communicating results to various stakeholders (partners, collaborators, and executives)

Requirements

• Bachelor’s degree required. Master’s degree a plus. Minimum 5+ years professional experience in an analytics role, including Marketing or Product analytics
• Fluency with analytics across multiple channels including marketing campaigns (email, PPC, events, etc.), web, and product
• Excel and SQL a must; enterprise BI tool, A|B testing, and Google Analytics experience preferred
• Strong analysis skills – You love to tell stories with numbers and use data to inform strategy
• Experience juggling multiple projects – You can easily manage multiple projects at once and are able to work in a fast-paced, autonomous role
• Excellent communication skills – Whether it is data visualization or presenting results, you can easily share the key takeaways with executives, peers or customers.
• You can transition seamlessly between strategic level planning and detail-oriented execution

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $167,000 - $204,000
• For New York City-based and California (excluding Bay Area) and Washington D.C. hires: Estimated annual salary of $171,000 - $209,000
• For Bay Area-based hires: Estimated annual salary of $179,000 - $219,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave