Senior Marketing Analytics Specialist

Senior Marketing Analytics Specialist

Brightcove seeks a Senior Marketing Analytics Specialist to join the Marketing Operations & Analytics team. As a member of this team, you will support the global marketing team by leveraging technology, data, and insights to help improve marketing performance. You will partner with the team to build and maintain reports and dashboards to understand the performance of marketing campaigns, channels, and ABM programs in building pipeline and revenue.

You will also be responsible for projects helping to build the foundation to help us scale our reporting and analytics capabilities. The perfect candidate for this position will have a knack for generating actionable insights from marketing & sales data, quickly ramps up on new marketing technologies, possesses a passion for problem-solving, and is able to thrive in a fast-paced environment.

Job Responsibilities

  • Be an analytics partner to the Marketing team by reporting on key metrics, analyzing marketing funnel performance, and providing actionable insights to improve marketing performance.
  • Track, report, and analyze the performance of marketing campaigns and channels.
  • Create and maintain reports on marketing and sales activities, effectiveness, SLA adherence, and business impact.
  • Transform business questions into actionable analyses that yield insights for optimizing marketing efforts and driving incremental revenue.
  • Perform ad-hoc analyses to drive better understanding of buyer’s journey and identify opportunities to improve performance.
  • Solid grasp of marketing & sales operational processes driving revenues.
  • Understanding of SaaS business applications and processes as in Salesforce, Salesforce Marketing Cloud, Google Analytics, etc.
  • Support the creation of a single source of truth for marketing performance metrics leveraging agreed upon data definitions and creating a common data foundation.

Qualifications/Experience

  • BS/BA, ideally in a quantitative discipline (Engineering, Finance, Economics, etc.).
  • 5+ years of experience in business analytics, sales analytics, revenue analytics, marketing analytics, data science, product analytics, or customer analytics.
  • 3+ years of Salesforce or similar CRM systems.
  • Proficient in SQL, Excel and data visualization tools (Tableau and Looker Studio).
  • Ability to translate business requests to analytical methods to derive desired results.
  • Successful track record generating insights from data and recommendations to improve business performance.
  • Be a self-starter who is passionate about learning and growing in their career. 
  • Experience working with cross-functional and global teams.
  • Organizational skills with the ability to meet deadlines while working on multiple projects simultaneously.
  • Excellent writing and communication skills.

Preferred skills

  • Experience working with marketing automation data (Salesforce Marketing Cloud, Eloqua, Hubspot or similar).
  • In-depth knowledge of B2B marketing organizations.

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.  

While remote work arrangements are available for most positions we also offer hybrid or on-site working options in our vibrant Guadalajara office located right in front of Andares shopping mall where employees enjoy access to fully-stocked kitchens, company events and social activities as well as an inspiring work environment. We are focused on creating a culture where inclusion and growth are at the center. We value collaboration, creativity, work/life balance, professional growth and providing an empowering space for open communication.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email recruiting@brightcove.com.

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