At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job Description

This individual will support effective delivery and conversion assessment to drive enrollment into portfolio campaigns.

Responsibilities include using data to optimize digital targeting and analyzing audience characteristics to improve applicant behavior.

The candidate will work both in a consultative role interacting with the portfolio strategy and digital marketing teams as well as be hands-on with digital and 1st party customer data to deliver analytical insights.

Candidate should have experience working with a wide range of data from 1st party customer data to tagged site behavior and 3rd party audience data. Knowledge of data management platforms (DMP) and digital analytics tools (specifically Adobe Martech tools) as well as knowledge of cookies/identity solutions will be helpful for success.

In particular, candidate will have experience applying their technical and data knowledge to addressing business goals related to customer acquisition and media optimization.

Ideal candidate will have strong business analysis, relationship building and communication skills in addition to digital and data acumen.

They will be relied upon as the subject matter expert on digital data analytics.

Candidate will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data wranglers and technologists.

Core Job Responsibilities:

• Deliver insights and provide actionable recommendations related to customer behavior and offer response characteristics
• Collaborate with cross functional digital and marketing partners to ensure common understanding and consistent utilization of targeting, analytics and reporting
• Drive effective utilization of Martech stack to deliver optimal digital audiences for personalization and potentially paid digital media. Martech stack includes Adobe Analytics, Adobe Audience Manager and LiveRamp / Acxiom
 

Benefits: 
Take care of yourself and your family with U.S. Bank employee benefits.  We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve.  That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers.

EEO is the Law
Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.