Analyst, Direct Mail

Analyst, Direct Mail

This job is no longer open
ABOUT BESTOW

Bestow is the leading digital platform for life insurance. As both a direct-to-consumer destination and an infrastructure provider, Bestow is on a mission to make life insurance accessible to millions of underserved families. 

We strive for work-life balance and believe happy employees make for better experiences and happier customers.  It’s a model that helped us land on Forbes’ Best Startup Employers 2021 and 2022 lists!


 ABOUT THE TEAM

The Bestow Marketing team is highly visible, working across the company to champion the voice of our customers.  We are responsible for our brand as well as acquiring, growing, and retaining our customers. We develop and deliver all our customer communication including our social media, website, and advertising. 

The Associate, Direct Mail will provide strategic analysis and support our rapidly expanding direct mail business to drive Bestow’s long-term growth in bringing life insurance to millions of families.

We are open to candidates working Remotely in this role, but we have amazing offices in Austin and Dallas, TX if you desire to work in person with our team!

ABOUT THE ROLE

    • Analyze channel performance to ensure volume, quality, and budget are on target 
    • Build custom reports to make key performance indicators and insights available to the entire company
    • Leverage customer performance data to deeply understand traffic quality beyond the face metrics
    • Partner with data science to develop targeting models and strategies to increase response rates
    • Develop testing plans and analyze creative tests in partnership with marketing
    • Track spend, budget, and forecast to ensure the channel is staying on target for monthly and quarterly goals
    • Develop monitoring and controls to ensure traffic quality remains strong and the budget is properly allocated
    • Conduct strategic analysis of market and business to identify new opportunities and  tools that enable Bestow to leverage data to further enhance our marketing program
    • Conduct all responsibilities in accordance with Company policies, with strong adherence to our corporate values including compliance requirements

YOUR EXPERIENCE

    • 2+ years in marketing and/or product management with experience in the consumer-facing industry (e.g., retail, financial services, etc.)
    • Bias towards action, preferring to work in a fast-paced environment with big expectations 
    • Highly collaborative
    • Highly organized and detail oriented
    • Effective time-management and prioritization skills
    • Strong business acumen and strategic problem-solving skills
    • You have solid judgment, good intuition, and reach decisions quickly
    • Excellent communication skills with the ability to engage and explain complex subjects in simple language
    • 1+ years of analytics experience (SQL or more advanced analytic e.g. Python/R)
    • BA or BS, MBA, or other advanced degree equivalent preferred

TOTAL REWARDS

    • Competitive salary
    • Open PTO plan
    • 100% paid premiums for medical, dental, and vision insurance
    • Annual bonus based on individual and company performance
    • Generous equity grant based on level
    • Flexible work-from-home policy and open to remote
We value diversity at Bestow. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team. 
This job is no longer open
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