Business Analyst, Digital Marketing Analytics

Business Analyst, Digital Marketing Analytics

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $35 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role:

Digital marketing plays a vital role in the overall GoodRx growth strategy. Given past and current success, GoodRx is expanding its digital marketing efforts and is looking for a talented analyst to help drive that growth.

The BI Analyst will assist the Manager of Business Analytics and Director of Business Analytics in the strategy, optimization, and reporting of digital marketing campaigns. In this role, you will partner closely with our Digital Marketing team - who control our paid search, mobile search, display, paid social channels, among others - to coordinate test plans, offer strategic insight, and provide timely results reporting. You will also collaborate with our Product and Data Science teams to enrich our data infrastructure and develop innovative new methods of measuring performance. We are looking for someone with a unique combination of technical skills and strategic thinking who can transform complex analyses into actionable insights.

An ideal candidate will be a self-motivated, independent problem solver who is excited to dive into the details, ask questions, make recommendations, and drive results.

Responsibilities:

    • Develop automated dashboards and reports to monitor business trends, identify optimization opportunities, and maintain a pulse on overall KPI health
    • Engage with Data Engineering to build out next-level data infrastructure/marketing tools
    • Brainstorm, size, and test growth opportunities in digital marketing
    • Build proxy and forecasting tools to predict performance
    • Support planning and measurement of tests (A/B, incrementality, pre/post)
    • Support bid strategy and market selection for new campaigns
    • Brainstorm innovative measurement and attribution strategies for new and existing marketing initiatives

Skills & Qualifications:

    • 2+ years in strategy, analytics or finance role supporting multiple stakeholders
    • Strong SQL proficiency with joins, case statements, subqueries/temp tables, cast/convert, etc.
    • Strong Excel proficiency (statistical functions, regressions, linest, etc.)
    • Exceptional written and oral communication skills
    • Proven ability to interpret data to find insights and drive recommendations
    • Strong quantitative and qualitative skills
    • Experience working with large datasets
    • Data visualization skills (Looker, Tableau etc.)
    • Experience with digital marketing campaign optimization (SEM, Social, Programmatic Display/Video, etc.)

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $35 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.
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