Senior Marketing Analytics Manager

Senior Marketing Analytics Manager

Job Description

We are interviewing and onboarding 100% virtually at this time. PagerDuty is focused on inclusion and employee well-being by building a culture that isn’t location specific and gives equal opportunity to everyone—regardless of where you are working. Unless your job requirements make it necessary to be in a company office, you may choose to work in-office, remotely, or hybrid

Senior Marketing Analytics Manager 

PagerDuty is looking for a strategic driven analyst to correlate goals to key performance indicators (KPIs), ensure tracking is set up to report and analyze, set up automated dashboards and provide collaborative insights to internal stakeholders for performance reporting and optimization. 

Reporting to the Director of Marketing Analytics, you will focus on identifying and mapping KPIs on the sales assist funnel in a SaaS environment. Additionally, you will work with key stakeholder groups like brand marketing, partner marketing and APJ regional field team marketing on KPI and goal mapping enablement, create performance reporting dashboards, and delivering insights. 

You speak the language of marketers as well as data analysts, translating business questions into technical requirements. You are analytical and thrive when extracting insight from complicated datasets, building and delivering a narrative that’s accessible to stakeholders at all levels in the business. 

You will partner closely with marketing operations and sales operations to properly align tracking and consistency across your stakeholder group reporting and analysis. 

Key Responsibilities - How You Impact Our Vision

  • Lead with a strategic mindset of overall goals and KPIs in tracking, reporting and analysis. an environment of innovation, creative problem-solving approaches, testing/experimentation, and personal development
  • Lead the sales assist funnel metrics identification and analysis for SaaS
  • Work with partner marketing, APJ field marketing and brand marketing stakeholders to identify needs and correlate them to goals + KPIs
  • Support stakeholders by providing counsel, expertise on-going education and training, and recommending marketing reporting solutions to business challenges.
  • Actively participate in a collaborative analytics team.  Support fellow team mates in knowledge building & sharing, QA’ing code & analyses, and creating documentation of best practices.
  • Educate and enable how brand marketing impacts the overall marketing funnel

Minimum Qualifications

  • 7+ years of proven background working with marketing analytics data sets in a SaaS or B2B environment
  • 7+ years of experience in Tableau 
  • Intermediate SQL 
  • Experience with Data warehousing like Snowflake
  • Experience with Salesforce, Marketo, ABM, and related platforms such as Demandbase preferred
  • A self-starter who can set clear roles & responsibilities and balance/prioritize the demands of the marketing organization against individual capacity
  • Understanding of attribution, forecasting, cost per lead, and other models for evaluating ROI on marketing activities
  • Ability to multitask, make quick and effective decisions, set and meet goals, and consistently meet deadlines. 
  • Ability to be flexible and quickly adapt to changing business needs and processes.
  • Highly collaboratively and able to work effectively with various personality types across many different teams and role levels within the global organization
  • Creativity, problem-solving, emotional intelligence, and effective communication skills are essential.
  • Attribution tool logic and analysis, CaliberMind tool experience preferred
  • Understanding digital and non-digital goals, KPIs and how to connect the two for performance reporting
  • Google Analytics experience (GA4 preferred)
  • CDP experience (Segment.io preferred)

 Not sure if you qualify?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.

PagerDuty Offers

We are dedicated to providing a culture where our people are happy, enabled and inspired to do their best. One of the ways we do this is by developing a comprehensive total rewards approach that supports employees and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. 

Your package may include:

  • Competitive salary and company equity
  • Comprehensive benefits package from day one
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Generous paid vacation time 
  • Paid holidays and sick leave
  • Paid employee volunteer time - 20 hours per year
  • Bi-annual company-wide hack weeks
  • Mental wellness programs
  • Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO and scheduled holidays
  • HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, serving over 14,000 customers and 850,000 users worldwide, including 65% of the Fortune 100. 

For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. We are Great Place to Work-certified™ and our product is top rated in its category on TrustRadius

From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.

Learn more: Social Impact; Inclusion, Diversity, & Equity; Culture

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.

Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements.

PagerDuty uses the E-Verify employment verification program.

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