At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The marketing technology team at Lyft owns the tools and processes that enable how we communicate with our 30MM riders and 1.4MM drivers.  We are looking for an experienced AdOps manager to enable paid media campaigns across a diverse set of marketing channels, across Lyft’s different lines of businesses.  You will work closely with marketers, engineering, data science and third-party vendors to administer marketing tools such as our customer data platform, attribution and reporting, data sharing, data enrichment, tag management, web analytics, and mobile measurement.  You will be the subject-matter expert on privacy-centric ways to measure and target ads.  Be at the frontline of building a world-class marketing tech stack at one of the most dynamic companies in the world.

Responsibilities:

• Execute on requests related to marketing partner onboarding, campaign tracking, data sharing with ad platforms, and attribution/reporting issues and requests.  Campaigns can range from web to native mobile app, and support acquisition, brand, partnerships, and product marketing
• Administer and train stakeholders on marketing tools such as Google Tag Manager, mobile app tracking, web analytics, CDP, spend ingestion, and tracking URL taxonomy. 
• Together with Data Engineering, ensure marketing data in downstream reporting tables and dashboards are timely and accurate
• Stay ahead of the curve on industry trends on privacy and how that impacts ads measurement, personalization, and targeting.  Work closely with Marketing, Data Science, Engineering and Product to update our marketing tech stack to minimize impact to the business

Requirements: 

• 5+ years of experience working with B2C marketing tools, such as tag management, mobile app tracking, measurement/attribution, data enrichment, web analytics, and CDP
• Familiarity with marketing data pipeline (conversion and spend tracking, data ingestion and export), including using SQL to troubleshoot data issues
• Familiarity with both web and mobile app tracking methodologies
• Ability to effectively communicate and work with cross-functional teams including marketers, product managers, engineers and data scientists
• Great multi-tasking and prioritization skills

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

For candidates living in Colorado the expected base pay range is $127,120-$151,340 and depending on a variety of non-discriminatory factors, including qualifications, experience and geographic location.

This role is work-from-anywhere, excluding the following states and all U.S. territories: Kansas, Mississippi, Oklahoma, West Virginia, Puerto Rico

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment  without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

Until further notice, Lyft employees working in the United States and Canada in any capacity (on a daily or hybrid schedule, remote, or as a visitor) are required to provide proof that they are fully vaccinated and up to date against COVID-19. Fully vaccinated and up to date means an employee has: 1) received all recommended doses in a primary series of COVID-19 vaccine; and 2) either has received a booster dose or is not yet eligible to receive a booster dose but will do so when eligible. Lyft will maintain records associated with your vaccination history in a way that is compliant with all relevant Federal, state and local laws. Exceptions to this requirement are employees who require religious or medical exemption as approved through Lyft's accommodations process. New employees must provide proof of full vaccination or receive an accommodation exception approval prior to their start date.