At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We are looking to hire a Marketing Analytics Manager to lead our 5-person Marketing Analytics team. You will lead a team of marketing analysts who work on high impact projects across teams in the Marketing organization, supporting everyone from our VP of Marketing to the Growth, Brand and Product Marketing teams, and will be a key stakeholder to present to senior leads and executives. You will also be supporting the Brand team with strategic analysis and measuring campaign impact. The ideal candidate has a strong background in measuring brand impact on business metrics, with a solid understanding of media mix modeling and other causal inference methods.  

Responsibilities

• Manage, mentor, coach, and inspire a team of motivated marketing analysts
• Provide technical guidance on advanced measurement strategies to demonstrate the business impact of brand campaigns
• Collaborate cross-functionally to design, launch, and measure brand campaigns
• Develop experimentation roadmap with brand, and help implement and build a business case for new channels
• Analyze business trends to identify gaps and opportunities, and inform campaign targeting strategies with audience and market data
• Run deep dive analyses to help inform strategy and optimizations across channels, tactics, and audiences
• Establish and maintain reporting dashboards, and use them to deliver results and recommendations to the team
• Present insights and influence decision-making with stakeholders

Experience

• Bachelor’s degree or related work experience with a specialization and/or coursework in analytics, economics, marketing, or a related field
• 2+ years experience with brand measurement
• 4+ years experience in a strategy, research, business consulting, or marketing strategy role at a tech, media or financial services company
• 1+ years experience leading a team of analysts
• Experience with media mix modeling and other causal inference methods to measure brand campaigns
• Fluency with SQL, Excel and Tableau (Pivot Tables, Advanced Formulas, Data Manipulation)

Benefits

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

Until further notice, Lyft employees working in the United States and Canada in any capacity (on a daily or hybrid schedule, remote, or as a visitor) are required to provide proof that they are fully vaccinated and up to date against COVID-19. Fully vaccinated and up to date means an employee has: 1) received all recommended doses in a primary series of COVID-19 vaccine; and 2) either has received a booster dose or is not yet eligible to receive a booster dose but will do so when eligible. Lyft will maintain records associated with your vaccination history in a way that is compliant with all relevant Federal, state and local laws. Exceptions to this requirement are employees who require religious or medical exemption as approved through Lyft's accommodations process. New employees must provide proof of full vaccination or receive an accommodation exception approval prior to their start date.

For candidates living in Colorado the expected base pay range is $140k-$150k and depending on a variety of non-discriminatory factors, including qualifications, experience and geographic location.

This role is work-from-anywhere, excluding the following states and territory: Alabama, Arkansas, Delaware, Iowa, Kansas, Maine, Mississippi, Nebraska, New Hampshire, North Dakota, Oklahoma, South Dakota, West Virginia, Wyoming, Puerto Rico.