United Health Group

Minnetonka, MN
10,000+ employees
UnitedHealth Group helps people live healthier lives and helps make the health system work better for everyone.

Associate Director Marketing Analytics

Associate Director Marketing Analytics

This job is no longer open

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Individual and Family Plans (IFP) is a growing business within UnitedHealthcare. The Associate Director of Marketing Analytics will be responsible for marketing analytics and reporting that guides strategic marketing activities and communications, inspire impactful omni-channel initiatives and measure campaign performance across a modern media mix. As an individual with strong analytical and story-telling skills, you will be a key contributor driving marketing’s impact and influence in driving business results. You will be responsible for creating analytic solutions utilizing data mining techniques, predictive modeling and statistical analysis and embed these solutions within the business and the operation to improve member acquisition and retention, market effectively and efficiently and deliver optimum member experience. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have analytical mindset and yet will be adept at translating highly technical information to a non-technical audience.  The AD of Marketing Analytics will report & work directly with the Director of Marketing Intelligence. This role will work most closely with marketing acquisition, loyalty, experience, media and strategic insights.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Plan and implement overall marketing analytics strategy
  • Accountable for the design, refinement and execution of marketing reporting using a variety of systems, processes and metrics to ensure that timely, accurate and insightful information is available to marketing business leaders
  • Consult with marketing leadership to understand the success metrics, goals and strategic directions of marketing plans and programs and support measurement against those
  • Identify strategic information needs, conduct data and process analyses, provide actionable recommendations and work with digital marketing, demand generation, finance, and other partners as appropriate to ensure that data is in place to measure that success
  • Lead omni-channel journey analytics, including web and portal analytics and ensuring appropriate website tagging
  • Measure against the end-to-end member lifecycle to understand demand generation through loyalty, implement a continuous feedback loop to understand and monitor against KPIs, and create longitudinal benchmarking for trending and continuous improvement
  • Manage and mentor a team of analysts that develop and support marketing information and reporting capabilities to optimize performance levels
  • Create and deliver analytical insights around member profiling, sizing, and analysis to key stakeholders
  • Develop predictive models based on demographic, psychographic, econometric and statistical data that deliver insights related to member enrollment, retention, engagement and care management
  • Undertake rigorous and meticulous data analysis to extract and distill key member insights that will be consumed by functions such as acquisition, member loyalty and experience teams

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 7+ years marketing analytics experience, with an emphasis on omni-journey analytics, campaign execution and rigorous analytical insights using them to help develop marketing strategies
  • Advanced experience with digital analytics and large customer databases
  • Experience in statistical modeling applications (Stata, SAS or SPSS) 
  • Experience utilizing both qualitative analysis (e.g., content analysis, hypothesis testing) and quantitative analysis techniques (e.g., cluster analysis, inferential statistics)
  • Experience in leading high performing teams within a matrixed environment
  • Experience working collaboratively across multiple functional areas and fostering teamwork
  • Experience leading complex initiatives in an ambiguous environment with rapidly changing priorities
  • Demonstrated outstanding communication skills (persuasive written, oral, and presentation skills)

Preferred Qualifications:

  • Experience in the healthcare industry
  • Experience in a Start-up / Growth business

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $104,700 to $190,400 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.     

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment. 


This job is no longer open
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