Job Summary

Collaborate with both internal teams and external partners to enhance our marketing measurement methodologies. Utilize and expand the industry standard tools such as Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) to optimize the marketing planning and media execution. Combine model results with business knowledge to inform marketing, media, and upper management teams with meaningful business insights and actionable recommendations. Develop processes to consolidate and analyze data sets from various sources. Manage project teams to ensure quality of work and on time delivery.


Job Responsibilities

• Manages the daily operational activities that develop and implement tactical plans for specified area. Oversees team(s) assigned to projects and may manage implementations. Ensures resources are accurately allocated in line with tactical plans and appropriately accounted for.
• Designs, develops, and implements methods, processes and systems to consolidate and analyze diverse data sets including structured and unstructured. Performs as subject matter advisor and may serve as point of escalation and become actively involved, as required, to meet schedules and resolve problems highly complex in nature.
• Manages issues proactively, including timely resolution and the identification of remediation opportunities.
• Develops software programs, algorithms, dashboards, information tools, and queries to clean, model, integrate and evaluate datasets.
• Keeps abreast of new analytic methodologies and technologies.
• Collaborates with functional business units to drive business solutions and direction.
• Establishes credibility with partners while managing expectations. Ensures frequent, continuous and effective communications with team members, and with stakeholders to set expectations and negotiate priorities appropriately, via both formal and informal channels / mechanisms.
• May develop budget for functional area. Manages budget to plan. May be accountable for area budget and delivering against business goals/objectives.
• Stays abreast of industry leading best practices and brings them to the attention of the leadership team for innovative application. May develop partnerships (and relationships) with internal and external stakeholders to meet business needs.
• Allocates available resources to meet operating objectives. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.