Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.

Mission

We are seeking a highly analytical and detail-oriented B2B Marketing Analyst to join our dynamic marketing team. As a B2B Marketing Analyst, you will play a crucial role in driving our business growth by optimizing our marketing strategies, analyzing data, and providing valuable insights. Your responsibilities will encompass various aspects of marketing, including paid advertising, user segmentation, personae analysis, market and competitive analysis, traffic source segmentation, ROI analysis, and marketing and sales funnel analysis. Your ability to derive actionable recommendations from data will be instrumental in shaping our marketing initiatives and driving positive outcomes.

Responsibilities

• Conduct in-depth analysis of paid advertising campaigns to assess their performance, identify areas of improvement, and optimize ROI.
• Utilize user segmentation and persona analysis to identify target audiences, understand their needs and behaviors, and develop personalized marketing strategies.
• Perform comprehensive market and competitive analysis to identify trends, opportunities, and potential threats. Provide actionable insights to inform marketing strategies and stay ahead of the competition.
• Monitor and analyze data from Google Analytics and other relevant platforms to evaluate website traffic, user engagement, and conversion rates. Identify opportunities for improvement and propose data-driven solutions.
• Conduct traffic source segmentation analysis to identify the most effective channels for lead generation and customer acquisition.
• Evaluate the ROI of marketing campaigns and lead acquisition efforts. Develop and implement metrics and reporting systems to measure the effectiveness and efficiency of marketing activities.
• Analyze the marketing and sales funnel to identify bottlenecks, drop-off points, and opportunities for optimization. Recommend strategies to improve conversion rates and maximize customer retention.
• Collaborate with cross-functional teams, including marketing, sales, and product, to align strategies and implement business recommendations.
• Stay up-to-date with industry trends, emerging technologies, and best practices in B2B marketing analytics. Continuously improve data collection methods, analytical models, and reporting techniques.

Qualifications

• Bachelor's degree in marketing, business, statistics, or a related field. A master's degree is a plus.
• Proven experience in B2B marketing analytics, preferably in a similar role.
• Proficiency in data analysis tools such as Google Analytics, Excel, and SQL.
• Experience and expertise with HubSpot is required
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Solid understanding of paid advertising platforms, segmentation strategies, persona analysis, market and competitive analysis, and marketing and sales funnel concepts.
• Excellent problem-solving skills with a detail-oriented and proactive approach.
• Strong communication skills to present findings and recommendations to stakeholders at various levels.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Self-motivated and curious with a passion for data-driven decision-making.
• Join our team and contribute to our company's growth by leveraging data-driven insights to optimize our B2B marketing strategies. Together, we will drive business success and achieve our goals.

Why joining Smartcat might be your best move so far

• The ongoing rise of the content economy is causing a massive shift in the language industry. All today’s megatrends AI in the language space, gateway marketplaces in B2B, etc. — are converging at lightning speed. Smartcat’s disruptive business model taps into this $50B industry with a platform where buyers and suppliers connect, collaborate, and leverage our workflow SaaS. 
• You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. 
• While the language industry is big and fragmented enough to keep us busy building a billion-dollar company in the next few years, we are already seeing how the platform naturally expands to adjacent language and content-related verticals, expanding our TAM and making our journey even more exciting. 
• We are a global team of 150+ enthusiastic people. We have been fully remote since 2020, with some locations populated with more “Smartcatters” than others, such as Boston, NYC, SF, the Bay Area, London, Lisbon, and Yerevan.  We strive to grow aggressively, but we also preserve our high performance, engagement, and open feedback culture. As diverse as we are, we love working and having fun together, and we’re sure you’ll love working with us too. 
• Smartcat is backed by Matrix Partners, FJ Labs, and other top VC firms focusing on SaaS and marketplace startups (you might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp, and Quora in their portfolios). This helps us innovate at a fast pace and learn from top professionals in other industries. 
• We are looking for someone who will become a part of the team and play a critical role in the most exciting part of our journey from a post-Series B startup to a company exceeding $1b in GMV and valuation. Our journey isn’t for the faint of heart. You need to be an extremely fast learner to bring value to our users and the industry as a whole. You need to see the big picture and execute strategies that significantly increase shareholder value over time. We need a sharp mind who can stay two steps ahead on the road. We’ve got lots of success to share if you’re ready for it.
• We welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work. We are committed to diversity and inclusion & prohibit discrimination and harassment.