Senior Data Analyst Growth Marketing

Senior Data Analyst Growth Marketing

About the opportunity

The Growth team is a recently established cross-functional team with the mission of driving Contentful’s self-service business through product-led growth. They have full responsibility for the strategy and performance of a significant part of Contenful’s business and is determined to make self-service an even bigger part of the Contentful success story.

In this, data plays a key role in everything that they do - be it understanding our current funnel and customer journeys, how they differ depending on user channels, personas, campaigns, behaviours, but also discovering and sizing opportunities, or enabling and running experiments to test our growth hypothesis. The role of a Senior Data Analyst in the Growth Marketing team - a subset of the Product Growth pod - is central to support these efforts both on a strategic and tactical level.

As a Senior Data Analyst Growth Marketing you will deliver actionable insight and analysis on our product growth experiments, as well as, building and managing a data model for user journeys from landing on our site, through the product, to upgrade and retention. You will enable a data driven approach to experimentation and ensure that the Marketing Growth team and Marketing colleagues have confidence in the results as we drive growth through rapid iteration of experiments. You will work with colleagues across Product and Marketing teams and have strong experience of marketing and product analytics. You will be at home defining the tracking plan for product measurement and ensuring that we can deliver strong multi-variate testing and attribution.

What to expect?

  • You will co-own the data strategy for growth.
  • You perform self-driven quantitative analysis, distil recommendations, and contribute to decision-making.
  • You will join our diverse team of growth focused engineers, marketeers and product managers.
  • Reporting to the Director of Growth Marketing and working together with our Principal PM, you define the right metrics and KPIs to direct and measure our success. 
  • You will work with the team to understand the objectives of features and how they relate to growth. You will help identify the tracking, goals, analytical testing and attribution analysis that are needed to support this.
  • You will understand the value of reliable information and rapid decision making. You will make clear choices to ensure the right level of testing and validation is applied to decision making and analysis.
  • You may contribute to the wider Contentful Data Model and will be a member of the Data Analysis Chapter.
  • You will clearly tell the story of your insights for technical and business stakeholders.
  • You contribute to supporting and improving our data tooling and infrastructure.
  • You actively participate in improving our agile feedback loops and help nurture a healthy team environment.
  • You evangelize the value of data and insights at Contentful.

What you need to be successful?

  • You must have at least 5 years of experience working as a dedicated data analyst across product and marketing. Experience with marketing B2B SaaS companies is essential.
  • You understand the commercial / financial side of a SaaS company in addition to behavioral product/user data and use this knowledge to recommend fit for purpose solutions
  • You have extensive experience of A/B testing, analytical funnels and cohort analysis
  • You can work well with stakeholders including Product Managers and marketing leaders.
  • You must be fluent in SQL (we’re currently using Redshift and Presto dialects) and have experience defining and testing tracking plans.
  • You are familiar with using programmatic data tools such as R and Python for descriptive analytics.
  • You have an understanding of data modelling patterns and practical experience of applying this to business data. Experience of using DBT to build a data model is an advantage.
  • You have used modern BI tools (we’re currently using Redash and Looker).
  • You are comfortable in agile, cross-functional teams.
  • You have experience with source control using git.
  • You speak fluent English and possess excellent interpersonal communication skills.

What’s in it for you?

  • Join an ambitious tech company reshaping the way people build digital products. 
  • We set you up for success, equipping you with the latest and greatest hardware
  • Enjoy a full range of events, including workshops, Contentful-hosted meetups, guest speakers and team activities. Meet your team members from across the globe at our annual offsite. 
  • We value our employees health and safety. Our teams are working remotely during the COVID pandemic. 
  • Use your personal education budget to improve your skills and grow in your career. 
  • Plus, Contentful socks! Oh yeah!

Who are we?

Contentful powers digital experiences for 28% of the Fortune 500 companies and thousands of global brands. Our content platform unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of tools through open APIs. It lets developers and content creators work in parallel, increasing team efficiency and happiness. Companies such as Co-op, Spotify, Bang&Olufsen, N26, Swarovski use Contentful to build their mobile and web products, voice controlled apps and more.

We’re growing rapidly and are backed by over $150 million in funding from top-tier venture capital firms like Sapphire Ventures, Salesforce Ventures, General Catalyst and Benchmark.

More than 400 people from 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, San Francisco and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” — is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed. We invite you to apply and join us!

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice”, and hereby acknowledge and accept the collection, processing, use, and storage of my personal data as described therein.

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