Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As a Business Analyst II, Performance Marketing, you work on maximizing the performance of all paid advertising efforts within the organization including: search engine marketing (SEM), paid social, paid affiliates, and more. You are a strong communicator and collaborator across multiple functions and stakeholders. You are an analytical and digital marketing professional, self-starter, and thrive in a fast-paced, growing environment. 

You will help lead the Performance Marketing team in optimizing acquisition funnels from impression to enrollment by analyzing data and making strategic changes to your campaigns.  Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Core Responsibilities:

         Analysis & Strategy

• Conduct robust, quantitative analyses to optimize the financial performance (CPL, CPE, ROAS, eLTV/CAC) of paid media campaigns across all paid Marketing channels 
• Own day to day maintenance of paid programs, investigating topics like lead quality and channel economics
• Analyze funnel performance across the entire pre-enroll funnel (impressions to visits to leads to free trials to enroll) and ideate new ways to increase funnel velocity
• Collaborate with Business Analytics and Marketing leadership to lead monthly lead and enrollment performance views
• Drive audience optimization initiatives through targeted segmentation, personalized messaging, and data-driven strategies
• Proactively propose and lead Paid Marketing experiments across all channels to increase financial performance
• Collaborate cross functionally with the Marketing department to achieve growth marketing goals, and align with broader company objectives

         Paid Marketing Reporting

• Own creation and maintenance of performance reporting on topics such as keyword performance, spend performance by campaign, channel attribution, competitive performance, and more
• Act as point of contact to Engineering to ensure all Paid Marketing data is cleaned, accessible, and actionable in our Snowflake environment
• Use a combination of SQL, Tableau, and/or Hightouch to create individual and executive level reports

          Data Creation

• Create and maintain supplementary data sets to help fuel reporting and analyses, including:
• Ad libraries
• Utm structures
• Spend campaign mapping

What we’re looking for:

• • Bachelor’s degree in Economics, Business, or a related quantitative discipline
  • At least 3 years of experience in a Paid Marketing role with direct campaign or P(L) ownership (SaaS or management consulting experience a plus)
  • Extremely analytical thinker who can find the root causes of issues while also displaying high levels of attention to detail
  • Highly adaptable thinker who can grasp new concepts quickly and juggle multiple priorities in a fast paced environment
  • Highly communicative and curious self-starter who is comfortable proposing new ideas
  • Persuasive communicator who can tailor messaging to audiences including C-suite executives
  • Experience with SQL required, Tableau preferred
  • 2+ year experience with any of Google Ads, Facebook Ads, GA4 preferred

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $76,000-$95,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Privacy Notice for California Job Candidates - Housecall Pro