Job Description
If you love telling stories with data and creating actionable insights, and enjoy working on difficult problems and thriving in data driven organizations, come join CVS’s Retail Media Network (CMX) part of the Fortune 4 CVS Health.
We are building a world class team at CMX with the goal to make a significant impact on the company’s already rapid growth. We want to make sure we are both innovative and rigorous as we expand our Analytics & Insights team to lead analytics initiatives that measure the performance of CMX campaigns across digital channels (display, search, social and video)
As a Marketing Analytics Analyst, you will collaborate closely with marketing strategy, media activation and partner management teams to understand CMX campaigns objectives and develop campaign measurement methodology. Your responsibilities will include understanding learning agenda, performing test design and measurement through A/B testing, improving operational efficiency through python automation, leveraging customer insights to make future campaign recommendations and build models to generate insights.
The ideal candidate will have an advanced SQL and Python background with experience in digital media, e-commerce or retail.

KEY RESPONSIBILITIES
• Understand campaign objective, identify key success metrics, and develop test design to evaluate performance towards the objectives.
• Identify insights and key learnings from the past campaigns to help influence the planning of future campaigns (ie. Audiences, media channels) and drive change in digital marketing strategy and tactics.
• Run A/B testing to measure campaign performance and deliver insights.
• Experience in database design, data modeling and ETL process within different cloud environment platforms (ie. GCP, Azure, AWS, Snowflake, Databricks)
• Automate the campaign measurement process using SQL and Python to improve operational efficiency.
• Partner closely with leading publisher partners such as Google, Facebook, Pinterest and TTD to take advantage of new measurement features and learning opportunities.
• Lead CMX analytics initiatives and any other ad-hoc analysis to better understand performance (ie. Closed loop report, basket analysis, purchase behavior analytics, customer journey analytics)

Pay Range
The typical pay range for this role is:
Minimum: 60,000
Maximum: 128,700

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications
2+ years of analytics experience with a track record of delivering business impact

1+ years of Python experience

1+ years of SQL experience

Preferred Qualifications
•Marketing Analytics experience

•A/B Testing Experience

• Write complex SQL queries to extract data from SQL Server/Teradata/Snowflake/GCP
environments which will serve as underpinnings of ad-hoc and recurring analyses

• Experience conducting large scale data analysis to support business decision making

• Knowledge and experience in identity resolution and digital data connectivity platforms (ie. Liveramp, Acxiom, Experian, Throttle)

• Understanding of the digital media landscape with a focus on retail media networks

• Excellent working knowledge of large data manipulation and data mining using complex SQL and Python programming.

• Ability to analyze raw data, draw conclusions, and develop actionable recommendations

• Strong verbal/written communication and data presentation skills. Must be able to explain technical concepts and analysis clearly to a diverse audience.

Education
Bachelor’s degree or equivalent work experience in Mathematics, Statistics, Computer Science, Business Analytics, Economics, Physics, Engineering, or related discipline.

Master’s degree preferred

Business Overview
Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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