Overview
We are not just offering a job but a meaningful career! Come join our passionate team!
As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.
We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!
Responsibilities
The Marketing Science Director is highly experienced in digital marketing and performance marketing in the areas of leveraging machine learning and artificial intelligence to capture and retain customers. You will assess the success of varying campaigns through testing, refinement and relevant KPIs in partnership with data scientists, data engineers and the three marketing science teams you will lead.
As the director of this team, you will be responsible for setting the vision, strategy, and roadmap to deliver leading edge marketing sciences solutions insights for all digital marketing channels. You will also oversee the development of insights through analyses across paid media (SEM), organic search (SEO), organic and paid social, digital marketing content effectiveness.
Qualifications
- Minimum of a completed bachelor's degree
- Experience in product management desired
- Leadership and technical expertise in performance marketing, growth marketing and/or digital marketing
- Extremely articulate in written and oral formats
- Ability to collaborate and partner across a matrix organization
- Successful at strategically looking at initiatives with both short-term and long-term actionable plans
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g., H-1B visa) for this opportunity.
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub Locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; Bloomington, IL
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Connecticut, and New York City candidates: Base Salary Range: $160,000-$264,000; potential geographic difference may apply. Eligibility for yearly incentive pay up to 20% of base salary may be available.
Competitive Benefits Including:
401k Plan
Health Insurance
Dental/Vision plans
Life Insurance
Paid Time Off
Annual Merit Increases
Tuition Reimbursement
Health Initiatives
For more details visit our Benefits Summary page #LI-CV1