Job Description
– The Enterprise Marketing Technology Data Collection Team is dedicated to capturing data from interactions with CVS Health and making that data available throughout the organization to update customer profiles, inform optimization opportunities, and activate responsive touchpoints for the customer. Leveraging cutting edge technology and analytics, as a Data Collection Lead you will be on the forefront of maintaining our most precious asset (the data!) through leading the continued development of our event tracking process, advising on strategy related to implementation based on analytics/reporting goals, assisting and supporting developers in the implementation/instrumentation process through technical writing/meetings/chat/documentation, training yourself and other developers on leading tools for measuring customer interactions.
– The MarTech Data team plays an integral part in establishing an enterprise data strategy that will enable all other teams to leverage marketing data as part of their work: informing marketing analytics and performance analytics functions, driving ongoing customer journey analytics and optimization, and leveraged in models to drive improved ability to meet members’ needs.

– Act as internal consultant to stakeholders – working to define and understand their requirements and challenges, and forming data-driven approaches to produce strategic recommendations for implementation
-Define and document analytics standards, best practices, and data collection processes
-Manage team developing technical and tagging specifications and working within tag management tools to support launching digital experiences for CVS Health
– Support ability the ability to report on Product OKRs or KPIs/Data Science objectives by proper instrumentation of tools
– Partner with the tag management team to ensure interaction data is tracked by our web analytics and cx measurement tools, as well as deployment of technology to optimize all aspects of a customer’s experience (including marketing, merchandising, and optimization tools)
– Supporting developers and engineers in a hands-on capacity during the implementation process by developing and maintaining the tracking plan/BRD
– Deploying QA tools or custom tools as necessary to aid in data validation/presentation
– Guiding Product Teams in the development of tracking requirement documents and translating those documents into technical specifications for implementation
– Trouble shooting analytical issues as they arise within scrum teams doing the implementation work, investigating technical details and data irregularities to help resolve
– When possible supporting backend Data Engineering projects and goals where data quality, availability, validity, and governance are concerned
– Guiding and supporting POCs with new tools aimed at ensuring the validity, governance, and secure control over our clickstream data.
– Manages personal resources efficiently to complete assigned projects accurately and on time
– Willing to learn new techniques, tools and approaches and in turn train others on these skills
– Manage conflicting priorities, processes, risks, and timelines across Sprint cycles, in fast paced and rapidly changing environments
– Participates in the development of project plans and timelines.
– Motivated and is willing to understand and probe into technical details and data irregularities.
**This role can be located anywhere in the US**

Pay Range
The typical pay range for this role is:
Minimum: 75,400
Maximum: 158,300

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications
5+ years of experience with web analytics tools and tag management platforms (e.g. Adobe Launch, Tealium, Adobe WebSDK, Ensighten, Google Tag Manager, etc.)

3+ years of experience implementing and configuring a mobile/web event tracking solution such as Adobe Analytics is a must.

3+ years of technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and cx analytics tool is a is a must.

2+ years of experience with management of team members, resources, and helping to prioritize the backlog.

This is a remote position. Must be able to travel up to 20% annually. Plus, support East Coast hours.

Preferred Qualifications
– Technical development abilities (Javascript, SQL, etc.) is a plus
– Experience with Data Visualization tools is a plus (Tableau, d3.js, Bokeh Python, Adobe Analytics, etc.)
– Experience with data querying languages and tools to aid in analysis dataset development is a plus
– Demonstrated analytical and problem-solving skills.
– Demonstrated written and verbal communication skills. Able to present to various audiences.
– Create and write training materials for new/existing developers
– Strong knowledge of Adobe Stack preferred (Adobe Analytics, Adobe Launch/DTM, Adobe WebSDK, Adobe Target, Adobe Experience Platform, etc.)
– Proven skills in managing teams and multiple projects

Education
The highest level of education desired for candidates in this position is a Bachelor’s degree in scientific or quantitative discipline, or equivalent experience in the field

Business Overview
Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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