TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single requirement. At TriNet, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

JOB SUMMARY/OVERVIEW 

The. Sr. Marketing Data Analyst will be responsible for tracking marketing KPIs & metrics, analyzing marketing and customer data to discover insights, designing and developing dashboards and reports for CMO and marketing leadership teams to monitor and analyze marketing performance. 

ESSENTIAL DUTIES/RESPONSIBILITIES 

• Maintain and improve the CMO dashboard. 
• Build BI dashboards and reports for marketing leaders to make data-driven decisions. 
• Provide weekly marketing performance reports & updates. 
• Conduct deep analysis of marketing data to discover insights about campaign performance, channel effectiveness, demand gen efficiency and pipeline conversion, etc. 
• Benchmark performance across all online channels, conducting trending analysis and return on investment analysis. 
• Analyze customer segments and their journey against target KPIs, such as funnel conversion and digital engagements, providing optimization recommendations. 
• Build PowerPoint slides and narratives to share insights across sales, marketing and product teams. 

JOB REQUIREMENTS AND QUALIFICATIONS 

Education

• Bachelor’s degree or equivalent combination of education and experience 

Training Requirements (licenses, programs, or certificates):

• Tableau certification a plus 

Experience:

• 3-5 years’ experience in business intelligence and data analytics. 
• 1-2 years’ experience in Tableau. 
• Previous work experience in B2B marketing a plus. 
• Previous work experience in healthcare and software industries a plus. 

Other Knowledge, Skills and Abilities:  

• Strong analytical skills, specifically around go to market analytics. 
• Proven knowledge in business intelligence dashboards and report design. 
• Understanding of business-to-business demand waterfall., lead life cycle and lead flow. 
• Possess knowledge of marketing automation platform and tools and campaign measurement. 
• Excellent verbal, written and interpersonal communication skills. 
• A demonstrated dedication to high professional ethical standards and a diverse workplace. 
• Ability to adapt to a fast paced constantly evolving business and work environment while managing multiple priorities. 
• Possess cross-function integration & collaboration skills. 
• Strong time management and organizational skills. 
• High intellectual curiosity and emotional intelligence. 
• Possess creativity, humility, empathy, resourcefulness, transparency and accountability skills. 
• Proficient in Microsoft Office Suite, SQL and Tableau. 

WORK ENVIRONMENT/OTHER INFORMATION (Travel required, physical requirements, on-call schedules, etc.) 

• Travel may be required domestically (up to 25%) 
• Flexibility to work remotely  
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

This position may be performed remotely anywhere within the United States, except the role may not be performed in Colorado, Jersey City, NJ, or New York, NY.

As an applicant seeking to work in the state of California; city of Cincinnati; the state of Washington; Toledo, Ohio; state of Nevada; state of Connecticut; state of Maryland; or state of Rhode Island you are entitled to information about the salary range for this role. Please contact recruiting@trinet.com for further information.

Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.

TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.