Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.

 

We are looking to add a Marketing Analyst to our Member Marketing org. As an internal part of this team, you will be responsible for analyzing and assessing key programs and supporting the group to make strategic recommendations based on data insights.  Thrive Market ranked #1 in the Sailthru ranking of e-commerce companies that provide a highly personalized user experience to members in 2022.

RESPONSIBILITIES:

• Develop dashboards, visualizations and granular datasets that provide actionable insights on customer behavior, customer response rate, customer frequency rate, etc
• Provide frequent analysis and insights on Thrive Owned communication channels and touchpoints (Onsite, Email, push, in-app, SMS, and other digital non-paid mediums)
• Identify different customer profiles, and carry out the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation 
• Analyze CRM (email, push, SMS) performance at a granular level to uncover insights that will inform campaign strategy and execution moving forward
• Work closely with Marketing Channel Owners and individual Marketers to deliver on campaign success metrics
• Partner with the Product & Data team to generate data insights for customer strategy, acquisition efficiency, customer value development and  brand engagement
• Break down ambiguous problems by defining key success criteria, and developing data-driven and prioritized roadmaps to deliver results 
• Develop a deep understanding of user behavior patterns and insights and correlate engagement metrics with conversion rates, customer lifetime value, and financial performance

QUALIFICATIONS:

• 4+ years of experience as a Marketing Analyst, or related field
• Strong proficiency in SQL
• Experience in E-commerce and/or subscription businesses
• ​​Experience on customer journey analysis across online and offline channels and touch-points especially with the consolidation of customer contact history by channels
• BS or MS in a Technical Degree or awesome experience that highlights your ability to geek out on reporting & analytics
• Passion for turning data into insights and helping others unlock the power of their data
• Experience working with Digital Marketing teams, such as those that manage email and mobile marketing
• Experience in Loyalty and reward program effectiveness a plus
• Good leadership skills with a positive attitude and a proactive / self-starter mindset
• Be a team player with character, high humility and integrity, helping build a healthy team environment
• Proven ability to clearly articulate data stories to business and technical audiences
• Proficiency and solid foundation in statistics
• Proficiency at web analytics tools including Google Analytics, Amplitude, Mixpanel
• Proficiency at business intelligence dash-boarding tools like Tableau, Looker, Domo or similar
• Experience in at least one high level programming language like Python or R
• Strong understanding of online advertising, A/B testing, cohort analysis, conversion optimization, customer segmentation, etc

BELONG TO A BETTER COMPANY:

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Dog-Friendly Office
• Competitive salary (DOE) + equity
• 401k plan
• Flexible Paid Time Off
• Stocked kitchen in our Thrive Market Home Office with Thrive Market products
• Yoga, meditation and other weekly events for mindfulness
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
• Free Thrive Market membership and discount on private label products
• Casual atmosphere and great people to work with


We're a community of more than 1 million members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.


Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer


At Thrive Market, our goal is to be a diverse and inclusive work place that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!


If you need assistance or an accommodation due to a disability, please email us at eoe@thrivemarket.com and we’ll be happy to assist you.


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